Sanrio Hello Kitty and friends in Yu-Gi-Oh monster outfits
(Shueisha)

Hello Kitty x ‘Yu-Gi-Oh’ Is Coming … as a McDonald’s Happy Meal

Everything from the early 2000s is making a comeback, including Sanrio and Yu-Gi-Oh, in the form of McDonald’s Happy Meals. Who would’ve thought Sanrio characters dressed as Yu-Gi-Oh monsters would still look absolutely cute?

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I didn’t expect the Blue-Eyes White Dragon card to ever look cute, but Cinnamoroll can make anything look adorable. But several of Hello Kitty’s friends will be making even the creepiest monster cards look cute in this collaboration. Even the Forbidden One looks as squishable as Pompompurin.

These ten Sanrio x Yu-Gi-Oh Happy Meals will be made available in 55 different countries, starting in Europe in the spring, then Asia, and then the U.S. this summer. There’s no specific release date for the toys, but you can expect a summer full of Happy Meals.

Hello Kitty and Friends x ‘Yu-Gi-Oh’

Sanrio characteryu-gi-oh Monster
Hello KittyDark Magician
Bad Batz-maruRed-Eyes Black Dragon
CinnamorollBlue-Eyes White Dragon
KuromiSlifer the Sky Dragon
My MelodyDark Magician Girl
PompompurinExodia the Forbidden One
KerokerokeroppiKuriboh
ChococatThe Winged Dragon of Ra
PocchacoTime Wizard
TuxedosamObelisk the Tormentor

Everybody’s been raving about how cute Hello Kitty and Friends are in this collaboration, but nobody’s been talking about what these toys exactly are. These little collectibles are small plushies you can bring around with you. They don’t come with hooks, so you can put them in pockets or hang them on your bag with a clear case.

The only crime this collaboration committed is that Gudetama is absent from this lineup. Sanrio missed the golden opportunity to dress Gudetama, everyone’s favorite lazy egg, as a Yu-Gi-Oh Monster Egg. For that reason, I’ll have to pass on this collab.


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Vanessa Esguerra
Vanessa Esguerra (She/They) has been a Contributing Writer for The Mary Sue since 2023. After graduating with a Bachelor of Arts in Political Economy, she (happily) rejected law school in 2021 and has been a full-time content writer since. Vanessa is currently taking her Master's degree in Japanese Studies in hopes of deepening her understanding of the country's media culture in relation to pop culture, women, and queer people like herself. She speaks three languages but still manages to get lost in the subways of Tokyo with her clunky Japanese. Fueled by iced coffee brewed from local cafés in Metro Manila, she also regularly covers anime and video games while queuing for her next match in League of Legends.