Google to Launch New Fashion Venture

Styleite:

Last week, Styleite wrote about an invite we received to an event hosted by Google and headlined, “High Tech Fuses With High Fashion,” which led us (andevery other invitee) to believe that the web giant was launching some sort of fashion e-tailer. Today, WWD confirms the news via several sources privvy on Google’s plans.

From what we can tell, it sounds like Google is taking a page out of ShopStyle and Polyvore’s book. The site will allow users to “create and share their own personalized shop by selecting style preferences and the looks, brands and items they love” (Polyvore), while linking out to a pre-existing e-tailer like Saks,ShopBop, or Yoox for purchase.

>>>Read more at Styleite.