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Godzilla “Craves Italian,” Pukes in New Fiat Ad

What's a great way to advertise our car? "I don't know, how about a metaphor for the atomic bomb!"

The Godzilla reboot trailer might have made me forget all about Matthew Broderick and Puff Daddy, but sadly, the re-imagined monster just upchucked some of its new gravitas. One of the best views of Godzilla yet comes courtesy of this car commercial—too bad his (or her) dignity isn’t intact.

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Obviously, movie makers gotta get those Benjamins, so I’m in no way less excited for May 16th based off this ad’s absurdity. But, it would probably be a good idea for the reboot to disassociate itself as much as possible from the Matthew Broderick version, and this ad even seems to reference it.

Here’s a similar clip from the 1998 movie. Car-chomping action starts at around 5 minutes.

(via io9, image via FIAT USA)

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