Gail Simone, a feminist comic book icon, has been having a blast on Twitter. She’s usually having a good day trolling Comicsgaters or telling us how to brew tea, but today really is top notch. She has been polling brands and chains, from Little Debbies to Waffle House, about where they come down on the Marvel vs. DC divide. More importantly, the brands have been answering.
Okay, in the great Marvel Universe vs. DC Universe debate, so far, we have…@WENDYS — Marvel@HOTPOCKETS – Valiant@MOONPIE – Incredibles (retracted)@KAHIKIFOODS – Catalyst Prime@LITTLEDEBBIE–Message of Peace For All Mankind
— GAIL SIMONE (@GailSimone) February 7, 2019
Of course, Wendy’s had to defend itself from people crying “fake geek fast food chain, “because fanboys are going to fanboy and decry anything with a female avatar as being a fake—or really anyone that doesn’t agree with them as being a fake.
You wanna do this? We got time. Saga is on hiatus. It’s not really bandwagon when you’ve been reading for decades.
— Wendy’s (@Wendys) February 7, 2019
Loved Fraction’s Hawkeye, The Visions, and was super invested in the original Civil War. Anything with Joe Mad art still gives those super nostalgia vibes. Use the app, so a little behind on super current. Always love reading X-Men, and digging Black Panther.
— Wendy’s (@Wendys) February 7, 2019
Marvel was certainly glad to have the burger institution in its corner.
hey, @Wendys 👋 pic.twitter.com/WYdM8pvqNw
— Marvel Entertainment (@Marvel) February 7, 2019
Little Debbie’s asked for peace between the franchises, proving it is possible to coexist, and dropped some serious cultural commentary in the process.
Which leads us to a greater thought: Our culture is obsessed with competition and comparison; we can’t simply appreciate things for what they are. Preferences are fine, but often, people act as if they have to hate one thing in order to remain loyal to the other. That’s bad.
— Little Debbie (@LittleDebbie) February 7, 2019
Even some brands who weren’t initially tweeted joined in the fray.
Not that @GailSimone has asked yet; but in case she does we vote Marvel movies but DC comics.
— Bull Moose (the store) (@BullMoose) February 7, 2019
Honestly, given that Waffle House and others have weighed in on Star Wars ships (shout out to Auntie Anne’s for supporting Finn/Rey), it’s not surprising to see brands and those running their Twitter accounts taking sides in one of the great pop culture debates. Brands have tried to become more likable and engaging on Twitter, following trends and trying to stay on the tip top of everything. While you might have never thought to ask whether your favorite brand prefers Batman to Spider-Man, that’s where we are as a culture now.
Follow Simone on Twitter for more brand-related humor and just generally awesome tweets. Do you hope Burger King weighs in? What brands do you think would like Marvel, and which would prefer DC? This is clearly something that must be investigated for meme purposes.
(image: Warner Bros/Marvel)
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