At first I thought this was a bold new piece of NASA’s thriving social media efforts. It struck me as a bit surprising that they would embrace the great Carl Sagan right now, but it looks great and is downright inspiring.
I was entirely mistaken. The video is in fact fan-made, from a very frustrated individual with the YouTube username damewse. On the info for this video, damewse writes:
I got frustrated with NASA and made this video. NASA is the most fascinating, adventurous, epic institution ever devised by human beings, and their media sucks. Seriously. None of their brilliant scientists appear to know how to connect with the social media crowd, which is now more important than ever. In fact, NASA is an institution whose funding directly depends on how the public views them.
In NASA’s defense, they have embraced social media. I guess my point is that they don’t fully understand how to best use it. In all of their brilliance, NASA seems to have forgotten to share their hopes and dreams in a way the public can relate to, leaving one of humanity’s grandest projects with terrible PR and massive funding cuts.
Damewse has also made a short TV-spot-style video and other space-related videos. NASA, take a look at this person. He or she has got the chops to make great media, and has the passion to back it up.
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