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‘Dont touch women’: Sephora staff allegedly chase woman in public after theft accusation. He allegedly shoves her, before grabbing the phone by force

A disagreement over opening a beauty product should have been easy to solve inside the store. But one woman claims her Sephora visit in Rome continued onto the street, where a security guard allegedly blocked her way and asked for her phone.

The situation started after her mother opened a product box that did not have a tester. While some viewers later questioned that decision, Aldy claims things became much more serious after they tried to leave the store.

Aldy (@aldynyc) shared the encounter on TikTok, claiming she and her mother were accused of stealing despite taking nothing from the store. The Sephora experience quickly became something Aldy says she never expected.

But it didn’t end at the door

Aldy explained that she and her mother were browsing Drunk Elephant products when her mother found two items she wanted to look at. One had a tester available, while the other did not, so her mother opened the box of the second product.

According to Aldy, a Sephora employee quickly approached and told her mother that she could not open the product. The employee then brought over a manager, and rather than continue the disagreement, Aldy and her mother decided to leave and visit a different Sephora.

@aldynyc

DONT touch women. storytime on how we were a*saluted by a Sephora employee and have literal wounds and video/image proof. @Sephora #sephora #sephoraemployee #storytime #protectwomen

♬ original sound – Aldy | NYC

As they were heading out, however, Aldy claims a security guard rushed toward them and began shouting words that she understood as an accusation of stealing. She insisted they had taken nothing and continued trying to leave, but the guard allegedly followed them outside.

Once on the street, Aldy claims the man repeatedly positioned himself in front of her whenever she tried to move around him. He was allegedly telling her that she had stolen something and that police would be called, so she pulled out her phone to document what was happening. That apparently made the confrontation worse.

Aldy claims the guard began demanding that she hand over her phone and delete the recording. She refused, explaining that if police were being called over an accusation she denied, she wanted evidence of the encounter.

“He literally grabs my hand to try and take my phone out of my hand,” she recalled. Aldy also accused him of shoving her as she repeatedly yelled, “Let go of me. Don’t touch me. You’re hurting me. Stop.” 

When Aldy asked her mother to begin recording, the guard allegedly turned his attention to her instead. Aldy claims he grabbed her mother’s phone from her hand and, in the process, struck her on the chin with it. She showed what she described as a bump on her mother’s chin afterward. 

The guard then allegedly took the phone back inside Sephora. Aldy claims the manager eventually intervened, shouting “basta,” meaning “enough” or “stop,” and instructed him to return it. 

Aldy said she planned to contact Sephora and provide the company with the additional footage she recorded. She described herself as still shaken by the confrontation and said she spent much of the day crying from the stress and anxiety of what happened.

Viewers, however, were divided over how the encounter began. Several criticized Aldy’s mother for opening a boxed product when there was no tester available.

“No no no we don’t open products that other people then have to buy,” one person commented. “Opening a closed product is a no no—sorry you had to go through such an ordeal,” another wrote.

Others separated that mistake from what allegedly happened afterward. “He had no right to do that. I’m sorry you went through that,” one viewer responded.

Not opening sealed merchandise is one thing. Aldy’s allegations about being blocked, shoved, and having a phone forcibly taken raise a very different question about how far a confrontation over a store product should ever be allowed to go.

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Umme Tun Nessa is a writer at The Mary Sue who covers film, television, and the internet’s endless ability to turn pop culture into a daily group chat. She is drawn to sharp dialogue, unhinged press-tour moments, and any movie that sounds a little too strange to exist. She would also like it noted that “just one episode” has never once meant one episode.