Arizona Sephora Worker Says a Woman Bought the Same Velvet Matte Lipstick Every Week, Then She Revealed Who It Was for: ‘I Thought He Was Eating It’
A mother's love
A Sephora employee is sharing the story of a customer she met at work who visited the store and bought the same lipstick every week for a month.
On July 3, 2026, TikTok user @alyrosemakeup uploaded a video to her profile in which she talked about meeting a customer at the Sephora store where she works. Aly hinted that the customer wasn’t like her usual clients and mentioned that when he first came in, he asked for a Gucci Velvet Matte lipstick in the shade of Goldie Red. She continued her story, saying that the same guy kept coming back every week asking for the same lipstick in the same shade. Finally, she revealed that, out of curiosity about his repeated visits, she asked him why he kept buying the same lipstick, to which he told her that they were for his mother, who had alzheimer’s.
TikTok user @alyrosemakeup shares a heartfelt customer encounter
As previously mentioned, on July 3, 2026, TikTok user @alyrosemakeup uploaded a video to her account in which she talked about a customer who visited the Sephora store she worked at to buy a specific product every week.
Aly said that this person, a man, came for the first time to her store looking for a Gucci Velvet Matte Lipstick in the shade Goldie Red. She then shared that she saw him return the next week, again looking for the same lipstick in the same shade, and again the following week, and the week after that, always seeking the same item. Aly mentioned that she eventually asked him why he was buying the same product every week for nearly a month, and he explained that it was for his mother, who had Alzheimer’s and was in assisted living.
The man supposedly said that his mother’s forgetfulness, caused by her condition, led her to misplace or lose the lipstick very often. For that reason, he apparently visits the store every Friday to get her favorite lipstick, the Gucci Velvet Matte Lipstick in Goldie Red. Aly’s video ends with her re-enacting a call she made to her manager, mentioning an idea about a “more than well-deserving customer.”
In a separate video, Aly explained the story behind the previous clip. She said that the next time the man came to buy the lipstick, she gave him a care package for his mother that included three tubes of Gucci Velvet Matte Lipstick in Goldie Red, along with skincare, makeup, and a makeup bag so she could keep everything organized. She also shared that when he tried to pay, she told him everything was on the house, which made him very happy and grateful.
What people are saying about @alyrosemakeup’s video
@alyrosemakeup’s TikTok video, where she talks about encountering a customer who came into the Sephora store she worked at every week to buy a piece of Gucci Velvet Matte Lipstick in the shade Goldie Red, has gained significant attention on the platform. As of this writing, the video has been watched over ten million times. It also has more than a million likes, along with thousands of comments, saves, and shares.
User @unknown.joe08 wrote, “I thought he was eating it or something.” User @cek_media commented, “I just imagine Taylor Swift team same red girl we got you .. here is 1000 of them … but also the end omg no cos im not crying you are !” User @harmonie.sage remarked, “Me thinking it’s going to be something weird but, was something so sweet.” User @annabelleh734 said, “That is so sweet! My mom didn’t have Alzheimer’s or dementia, but she regularly stole my lipstick whenever we got together. She got a kick out of watching me look for my lipstick.”
Alzheimer’s stats you should know
According to an annual report released by the Alzheimer’s Association, titled Alzheimer’s Disease Facts and Figures, here are some key facts about the condition that many people wouldn’t know:
- Over 7 million Americans currently live with Alzheimer’s, and this figure is expected to increase to nearly 13 million by 2050.
- One in three older adults dies with Alzheimer’s or another form of dementia. It causes more deaths than breast and prostate cancer combined.
- The costs for health and long-term care for individuals with dementia are expected to hit $409 billion by 2026 and almost $1 trillion by 2050.
- At age 45, the lifetime risk of developing Alzheimer’s is 1 in 5 for women and 1 in 10 for men.
- Almost 13 million Americans offer unpaid assistance to individuals with Alzheimer’s or related dementias.
- In 2025, unpaid caregivers contributed over 19 billion hours of care, worth more than $446 billion.
- While 99% of Americans prioritize brain health as much as or more than physical health, only 9% feel well-informed about ways to support brain health.
- Seventy-five percent of Americans believe lifestyle choices are important for maintaining brain health, yet only 46% strongly associate these behaviors with lowering dementia risk.
- Two out of three Americans seek advice on brain health from a healthcare provider, yet only 14% have talked to their doctor about maintaining brain health.
(featured image: TikTok/@alyrosemakeup)
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