Apple Will Have a Popup Store at SXSW

If you’ve been to the hip tech, music, and art festival SXSW in previous years, you’ve probably seen Apple users clinging tighter than usual to their precious products. It is, after all, about five miles from downtown Austin to the nearest Apple store, meaning that one slip and fall with an iPhone could ruin your week. But all that’s changing this year with a temporary, or “popup,” Apple Store in the heart of Austin.

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Local news outlets are reporting that Apple has leased space near Sixth and Congress, and has already begun construction. Black vinyl has apparently been placed over the windows of the location, which is expected to open this Friday, the first day of SXSW.

The location is surely less for the convenience of current Apple users, and more an effort to draw in customers amongst the thousands of tech-savy SXSW attendees. There’s no word yet as to what kind of services will be available at the popup store, but you could almost certainly buy an iPad there.

So, if you find yourself in Austin this weekend with some serious disposable income and a hankering for a new iPad 2, now you know where to go.

(The Statesman, image via NetworkEffect)


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