New Zealand clothing store Suprette had this great advertising idea: “Make benches uncomfortable by putting metal plates in the shape of our ad on them, which will then press the ad onto people’s skin if their legs aren’t covered up.” The above picture shows the fruit of that labor. The wacky ad agency behind the campaign explains it a little further:
We put indented plates on bus stop, mall, and park benches, so that when people sat down, the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour.
There’s a bit of skepticism regarding the legitimacy of the campaign, as most people will realize two things: One; a perfect storm of having to sit in the exact spot in a fairly precise position, wearing clothing short enough, and having to press one’s legs hard enough against the metal plate without declaring it uncomfortable and moving away from it is required to leave the leg imprints, and two; many people probably won’t be too happy with people staring at the back of their legs for the length of the ad’s lasting power. But hey, short shorts are on sale.
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