ADT Ad Tries to Convince You That Someone Broke Into Your Home

Chilean add agency DDB prepared and utilized this dastardly box to seriously freak out apartment dwellers in Santiago, all in the name of ADT, the home security firm. To quote their video:

To prove residents that anyone could break into their homes unexpectedly.

What could possibly go wrong?

When not held flat, the boxes pop open to a cube, allowing them to be inserted under doors to lie in wait for the returning home owner.  The owner sees the terrifying sight of something that has gotten inside your home without your consent.  To compound the brief moment of horror, it bears the slogan “Breaking into your apartment is easier than you think” next to the ADT logo.

Are we the only ones who think that this sort of stunt would do exactly the opposite of endearing us to ADT’s services?

(via Copyranter.)