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In Case You Haven’t Heard, Tumblr Has Been Bought by Yahoo!

I say “in case,” because there were rumors of this last week, and Yahoo announced that they’d be announcing the purchase of Tumblr yesterday, and even when I turned on the radio this morning, it to hear legitimate news outlets attempting to talk about the ball of bizarre that is the Tumblr blogging platform. I also say “in case,” because Tumblrers have been understandably flipping their wigs about it, so I should say up front, “in case,” that the above image isn’t an officially changed logo, it’s just something that the internet whipped up in the past few days. Other things the internet has whipped up in the past few days? The idea that Yahoo is going to eradicate fandom blogs from Tumblr.

Yeah. That’s not a real thing, gullible underbelly of Tumblr. Lets talk about real things.

Yahoo!, a company without a lot of youth appeal in the current internet age, nor a lot of experience in social networks or mobile technologies; has purchased Tumblr, a company that needs money, for somewhere around $1.1 billion.

[Tumblr] burned through an estimated $25 million in cash last year, and struggled to raise additional money at an acceptable valuation, according to people briefed on the matter who were not authorized to speak publicly about it. That prompted [founder David Karp] to begin deal discussions with a number of companies, including Facebook, Microsoft and Google, though nothing came of those talks.

Karp allayed concerns that the acquisition would mean sweeping changes in Tumblr headquarters this morning “We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing.” In his words, Yahoo! is going to allow them to do more to improve Tumblr, faster, and he maintains that the two companies have convergent goals for Tumblr’s future.

So you can relax: Yahoo! isn’t going to take your meticulously curated blog full of gifsets of Dummy from the Iron Man series. In fact, they just paid $1.1 billion for it.

(via The New York Times.)


  • Andrew Paul Ross Semkow

    so an old unhip site, buys a hipper, newer, cooler site, is this what an internet midlife crisis looks like?

  • Dave

    Great! They can take a useful/awesome service, run it for several years, then sell it to a different company who removes everything useful/awesome about it. I have no idea why people would be worried! /still bitter about delicious

  • nostalgiajunkie

    Maybe Tumblr will quit being so user-unfriendly. I doubt it though.

    I wonder what this means for Missing E.

  • ɹnןɐɯɐp

    The only bright spot in all this is that maybe some young whippersnapper will come along and start a service that is to Tumblr what Pinboard is to Delicious…

  • Sara

    I hope the old folks stay far far away from tumblr. I dont think their hearts could take it honestly.

  • Melissia

    As another aside, Yahoo appointed Marissa Meyer, previously from Google, as their CEO. So maybe they have some hope for them yet.

  • Flitzy

    Honestly, everyone is focused on Tumblr turning into Yahoo but I think it’s going to be the other way around. If they can focus a design and content philosophy for Flickr, Mail that is influenced by Tumblr, I think they’ll go a long way.

    They’re not going to get to search; Microsoft has been trying for how long and it hasn’t budged but they could potentially be something that Google is not – cool. Focus on content and photography and, heck, maybe even instead of going after Google use them to your advantage. Pull in Bing and Google content on top of your regular content curation.

    People just have to remember that, yes, Yahoo has had it’s downs but this isn’t the old Yahoo.

  • Diana OmegaSama Davidsson

    Does this mean that adult content won’t be allowed anymore?

  • Anonymous

    I’ll try to be optimistic for once and believe nothing will change and that Tumblr will have relevance for more years than it would without the money to keep it running.