Internet radio, for all the complaints that it receives, is not a field that sees a great amount of participation. Due to the fees imposed by the RIAA, Internet radio has never really been a cost-effective business strategy for most. Webcasting has essentially been abandoned by the likes of Yahoo! and MSN, even though they built a large audience for their respective services. Pandora is probably the most well-known Internet radio company and is still struggling to turn a profit. Part of this is because they pay millions in royalties.
Today, NASA and the Texas-based streaming media company RFC Media are launching Third Rock, a radio station for NASA enthusiasts. Now, you might think that this would be nothing more than audio versions of the kind of content you'd see on NASA TV. Instead, the station is actually a mix of various rock tunes intercut with space-related news bites and occasional ads for NASA jobs. It's actually not as bizarre as it sounds, trust me.