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A Lesson in Humility

So, As It Turns Out, That Comics Retailer Who Boycotted Action Comics Just Wanted Attention

by Jamie Frevele | 12:55 pm, September 10th, 2011


Yesterday, you may recall that a comics retailer in Asheboro, North Carolina boycotted Action Comics because of the panel pictured above, which features Superman uttering “GD” after sustaining the effects of an explosion. Jeff Lamb decided that this egregious affront to his religion merited a boycott of Action Comics and then he called its writer, Grant Morrison, a “liberal Scottish schmuck.” Well, Morrison has responded to the boycott, which has since been lifted. But wait until you see what Lamb sells that he didn’t think was worth a boycott.

On DC‘s web site, Morrison issued the following statement:

“It should go without saying that the offending panel and caption, a mere ‘GD’, is a sound effect grunt – to suggest Superman’s breath being forced through gritted teeth – much like ‘DHH’, ‘GNUHH’ or the many others used throughout this book and in general in the comics business. It’s not in any way representative of God or a curse.”

Lamb then responded with his own statement, in which he ended the boycott:

Thank you Grant Morrison. The boycott is lifted. Once again my apologies to Grant for the unwarranted name calling. Thank you to those who supported my stance. To those who didn’t… I respect your opinions. To those who only posted to bash Christians and people with opinions different from yours… grow up and get a life.

We could say something about Mr. Lamb not respecting people with opinions different from his own, but instead we’ll turn to Reddit, where one user dug up a panel from a comic that Lamb admitted to selling at his store, The Comic Conspiracy, Crossed. While Lamb has said that he can only “deal with” selling books like Crossed, he certainly hasn’t dealt with them by raising a big stink about its content and/or refusing to sell them. By the way, here is that panel from Crossed:

So, yeah. Lamb said that calling for a boycott of Action Comics and all books by Grant Morrison because Superman was pictured saying two letters that also appear in the word “God” but might stand for “goddamn” was totally not a publicity stunt. Meanwhile, he “dealt with” selling a graphic novel depicting a religious family led by a patriarch who rapes his own daughters who takes to the mountains of Utah to escape a plague that involved a cross-shaped rash on the faces of its victims by … continuing to sell it without any public complaint. Or name-calling, for that matter.

Let’s do the math: the DC reboot is getting a lot of media attention, as are the comic book stores that sell them … yeah. Publicity stunt.

(via Bleeding Cool)

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  • http://misswordedthewriter.blogspot.com Lucy Woodhull

    He was merely following the Bible edict from Hypocrisy IV, 1-3:
    Blessed be the stink-makers, for they will enter the kingdom of the higher tax-bracket. 
    And lo, the Lord smiled, and countethed His cashola, and rifleth through the Hammacher Schlemmer catalog.
    Dude, there’s totally a floating bar for the pool-eth on page ninety-four!

  • http://kryss-labryn.livejournal.com/ Kryss

    Well, see, gay rape and incest and tearing off dicks and stuff, that isn’t really an affront to him as a Christian. But taking two letters out of the Lord’s name in vain? Maybe? Except not? OMG UR HORRIBLE HORRIBLE PPL HOW COULD YOU DO THAT TO MEEEEEE????

    Fail.

  • http://www.facebook.com/1shewolf JoAnna Luffman

    I totally retract my Devil’s Advocate post, then.

    Guy is a moron.

  • http://profiles.google.com/ashleysue Ashley Sue

    I didn’t actually know what Crossed was, so I clicked on the picture. :(

  • http://www.facebook.com/profile.php?id=813165390 Annika Raaen

    Where can I buy a gallon of eye and brain bleach?? I wholly regret clicking on that picture.

    Oh and dude isn’t doing anything to avoid perpetuating the violent hypocritical Christian stereotype there…

  • Anonymous
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