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Great Moments in Advertising

These Filthy-Minded Grandmothers Would Like to Sell You Molasses

by Jamie Frevele | 1:14 pm, December 16th

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So, this exists: Crosby’s, a Canadian company that produces molasses, has been running a campaign featuring a bunch of sweet-faced grandmothers using dirty, dirty double entendres to sell their products. Now, there was some worry that maybe these women had no idea what their image was being used for, a lot like that episode of Friends when Joey (Matt LeBlanc) found out a photo of him was being used for a VD ad without his knowledge. But then, in addition to the print ads, there was also a video.

First, the rest of the super cheeky print campaign. Would this campaign ever fly in America? (Answer: Probably, though you can probably bet cash money that someone will complain about it.) But now witness even more baked-good-inspired euphemisms for the female anatomy, being used to sell things that actually make baked goods, using nice elderly women as willing (we’re assuming) pitchpersons.

And how about that video? If you had any doubts that this kind of humor was taking place without the knowledge of the photos’ subjects, we submit this video entitled “Grandma Fancy Pulls the Pork” for your approval. (And you probably know where this is going as soon as you saw the words “pulls” and “pork,” and we promise that you are correct.) Personally, I think Grandma Fancy gives Pete Schweddy a run for his money.

There you have it. Your kindly delivered double entendres of the day. And now, we’re willing to bet you’re hungry for baked goods, but really don’t know why. If not, the Crosby’s site has some excellent recipes to make with molasses! You’ll want to get your sticky hands all over a batch of something tasty!

(via Copyranter)

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  • http://twitter.com/salamurai Yorick or Mumble-Bee

    some of these “grandmas” were probably in their 20′s and 30′s in the swingin’ 60s.

    Just sayin’. :)

  • http://www.facebook.com/profile.php?id=786874338 Erin Lee

    The second one looks like Scott Thompson from “The Kids in the Hall”

  • Rain Mist

    Um.  These ads are ridiculously tame.  This sort of mild double entendre is not so very unusual for our less prudish northern neighbors….I have a government-produced safety video I can’t even show in the US because it’s got so much smut.  Americans are kinda prigs.

    I have a few Canadian colleagues.  The things they say casually during professional meetings and conferences frequently…surprise me.  I’ve come to the conclusion that this is because I’m native to a nation that seems to take its lead from Puritans.

  • Kath

    That Grandma Fancy video is wrong on so many levels, yet I couldn’t stop watching it.

  • Anonymous

    tinyurl.ie/7fb

  • http://wpmututorials.com Andrea_R

    Crosby head office is based where I grew up. ;) Yeah these ads are pretty tame.

  • Anonymous

    Assuming that Grandma is only the sweet lady she is for her grandkids is incredibly condescending. These are grown women who have lived lifes, most likely including having had more sex than you. Just because she’s now 60 plus and wears a sweater and a pearl necklace does not mean she does not know about the other kind too.

  • Frodo Baggins

    @ 0:18, inability to wink.