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CoverGirl Emphasizes Capitol Decadence For Their Hunger Games Makeup Line


The image above represents the luxury of District 1 in the new Hunger Games CoverGirl cosmetics line, which will be released in October of this year in anticipation of the new Hunger Games: Catching Fire film to be released in November. The line of cosmetics is much more extensive than the nail polish line released for the first film, and reportedly features nail polish, nail decals, mascara, and lip gloss, among other items. The makeup was even used on the stars in the film, so the trailer may give you a better idea of what to expect. Head past the break for two more photos from the campaign.

Below you can see the District 4 image, playing on the district’s fishing industry, as well as a poster for the makeup line. The Hunger Games films have to strike an odd balance between self promotion and unintentional self parody when they advertise and merchandise. On the one hand, the Capitol Couture concept is a brilliantly executed, and translating the publicity circuit within the stories to real life makes for some stunning and fun images. Still, the Capitol’s love for the annual Hunger Games is a bit sadistic, and that spectacle is what is translated to the real life advertising we see for the films. I’m not sure how I feel about being part of “The Capitol”, but I have to admit, the images are quite striking.

(via io9)

Previously in The Hunger Games: Catching Fire

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  • Anonymous

    That is a rad headpiece on the woman with the blue lipstick.

  • Heather

    I’m not really a Hunger Games fan, but the nail polish China Glaze put out for the first movie was pretty awesome, so I’m hoping these will be too.

  • Anonymous

    Is this going to be another thing like The Great Gatsby, where instead of getting the message of decadence people focus on the partying and the fun stuff? Lets dress up like the Capital! The Capital that murders children! Yay!

  • Leah Elzinga

    um “a bit sadistic”?? Sending a couple dozen people to their deaths every year and TELEVISING it?! I’d say that’s more than “a tad”, no?

  • Anonymous

    Isn’t it kinda like releasing a line of striped pyjamas for a movie about the Holocaust? I mean isn’t that opulence and superficiality supposed to be something society shouldn’t tend to in the books?

  • jytaqetizah

    мy coυѕιɴ ιѕ мαĸιɴɢ $51/нoυr oɴlιɴe. υɴeмployed ғor α coυple oғ yeαrѕ αɴd prevιoυѕ yeαr ѕнe ɢoт α $1З619cнecĸ wιтн oɴlιɴe joв ғor α coυple oғ dαyѕ. ѕee мore αт…­ ­ViewMore——————————————&#46qr&#46net/kAgk

    Isn’t it kinda like releasing a
    line of striped pyjamas for a movie about the Holocaust? I mean isn’t
    that opulence and superficiality supposed to be something society
    shouldn’t tend to in the books?

  • AverageDrafter

    Well, except the difference between Fiction and Reality.

    If I cosplay Darkseid do I endorse the harsh environment of Apokolips, indoctrinating the Worms so they may one day be Wolves who fight for my glory? Searching for the Anti-Life Equation to enslave the universe?

    No, I don’t. I do it cause Darkseid is cool, f-ing cool.

  • Dessa Brewington

    Image 1 is inspiring. It has taught me what to do with my hair when I haven’t washed it in a month: Just bedazzle that shit. Throw a necklace up in there and make it look intentional!

  • Anonymous

    Heh good point. Cosplay is different though, in that it’s a form of art. We’re talking marketing here. Although if they can sell sparkly hair dryer to the Twilight crowd, there isn’t much they can get from the books or movies to sell to the Hunger Game people. Except weapons maybe or flaming gowns? Yeah not gonna happen.

  • http://wrongsirwrong.blogspot.com/ Magic Xylophone

    You too can look like an entitled, self-absorbed asshole bereft of humanity!

    I’m really starting to doubt my mantra that “depiction != endorsement.”