Laxative company Dulcolax has partnered with ad agency McCann Healthcare Worldwide and production company The Visionary Group to push this turd of an ad out into the world. It depicts anthropoomorphised poops trapped in a prison waiting, presumably, for Dulcolax to come break them out? It bet this really gets sales moving again.
The ad ran in Singapore, and the agency said they wanted to show the problem from the point of view of the excrement rather than the patient. Mission accomplished, McCann Healthcare Worldwide. That sure is an ad from excrement’s point of view.
It would be less horrifying if they didn’t look so much like Mr. Tastee.
I think I just ruined my own childhood a little bit.
(via AdWeek)
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