These U.S. Olympic Skiers Look Amazing in Their Captain Marvel and Captain America Suits
The Winter Olympics have begun. Leslie Jones is live-tweeting, the two Koreas marched under one flag, and thousands of drones performed in the Opening Ceremonies. And some members of the U.S. ski team are skiing around in Captain Marvel cosplay.
What’s it like to train for the #WinterOlympics?
— NBC Olympics (@NBCOlympics) January 22, 2018
— Bleacher Report (@BleacherReport) February 9, 2018
THE US WOMEN’s SKI TEAM IS WEARING CAPTAIN MARVEL SUITS!!!!!! pic.twitter.com/d0iddtKaZy
— Amanda (@NeverSunIX) January 23, 2018
Lindsey Vonn was also spotted wearing a Captain America suit, so the ladies have their pick of iconic superheroes.
— U.S. Ski & Snowboard Team (@usskiteam) January 5, 2018
— ChicagoSports (@ChicagoSports) January 19, 2018
As fun as this is, it’s also some very clever corporate marketing on the part of the Mouse, who’s always known a good PR opportunity when he sees one. The suits are a collaboration between Spyder, the official apparel provider for the United States Ski Team (USST) through 2020, and Disney Consumer Products and Interactive Media. They were first debuted last year at the FIS Alpine World Cup Championship.
— Ski Racing Media (@SkiRacingMedia) February 8, 2017
“We’re thrilled to be working with Marvel in bringing their Super Heroes to life with the U.S. Ski Team and beyond,” said Brady Collings, vice president of marketing for Spyder. “Given Marvel’s inspirational impact around the world, we have an extraordinary opportunity to celebrate the U.S. Ski Team as well as our ambassadors in a broad-reaching way.”
I’m not sure whether anyone will actually be competing in these suits, or if they’ll stick to the standard team uniform when they’re on the slopes. Either way, it’s really fun to see the Olympians decked out in their cosplay on the international stage.
(Via Daily Dot; image: Marvel Entertainment)
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