Study: Zero Percent of Americans Would Pay for Twitter
Despite a one-time big money content search deal with Google and Bing and some inroads made into sponsored Tweets and trending topics, Twitter is the poster child for Web 2.0 services that have had a much trickier time monetizing than they have building up a huge audience. The latest results of a study by USC’s Annenberg School for Communication and Journalism will do little to dispel that perception: According to its 2010 Digital Future Study, zero percent of users would pay to use Twitter. Ouch.
Says the director of the center that produced the study: “Such an extreme finding that produced a zero response underscores the difficulty of getting Internet users to pay for anything that they already receive for free.”
You can check out the highlights of the study here; if you’re one of those Internet marketer types or just an aimless rich person, the study is also available for purchase for $500 for individual use and $1500 for corporate use.
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