The U.S. Department of Labor is openly using an imitation of the most popular Nazi slogan to supposedly promote patriotism
The Trump administration's ideological sorting is turning into a menace.
On January 10, the U.S. Department of Labor made an X post that should have never cleared a single layer of review. Yet, it made its way into an official federal account with a rip-off of a Nazi slogan. The Nazi symbolism is getting progressively worse in this administration.
The video, posted by the official USDOL X account, is a montage of American artwork, monuments, and pastoral imagery. It’s supposed to be patriotic, and ends with a blunt directive: “Remember who you are.” But the caption goes further… much further:
“One Homeland. One People. One Heritage. Remember who you are, American.”
That phrasing is not subtle or ambiguous. And it is definitely not accidental. “One Homeland. One People. One Heritage” is a near-verbatim ideological cousin of one of the most infamous slogans of Nazi Germany: “Ein Volk, ein Reich, ein Führer.” The latter translates to One People, One Realm, One Leader.
The DOL called their Nazi slogan offshoot “patriotic.”
That phrase was the linguistic backbone of Nazi racial ideology. They used it to collapse citizenship into bloodline and national identity into exclusion. And now, a U.S. federal agency has replicated that structure, stripped of the Führer reference but retaining the core message. They’re defining unity not by pluralism, but by sameness.
The Department of Labor defended the video as a patriotic message meant to emphasize shared American values (via USA Today). But the language chosen to express it is dangerous and racist, not patriotic. Patriotism does not require ethnic compression. Civic identity does not demand a single “heritage.” And American history, by definition, cannot be honestly summarized as “one people.”
The video did not mention shared ideals or constitutional values. It said “one people, one heritage.” That language has never belonged to democracy. It belonged to the worst authoritarian movements, and bluntly, the Nazis. Alarmingly, the post came amid a cascade of federal communications that lean heavily on Nazi slogans, aesthetics, and symbolism.
Social media is not falling for the propaganda
Evidently, Trump’s government is getting increasingly comfortable with authoritarian language and iconography. And they’re not even being subtle anymore. So, social media responded accordingly. One bluntly asked, “Why are you assholes trying to be dime store Nazis?”
Another cut straight to retaliation, writing, “Straight Nazi slogans now? Not shocked. We’re going to f–k you up in November. Thanks for making it so easy.” Some users also stood firmly against the propaganda, countering the post directly:
No. We are many people with many sources of heritage. Be proud of our diversity and our true multicultural heritage. It is much better than being a white Christian Nationalist Fascist State.
Notably, the post’s framing erases Indigenous Americans, enslaved Africans, immigrants, refugees, and anyone who does not come from the mythologized ancestry. As one user pointed out, “Remember real Americans buried under your feet by people in this weird genocide porn.”
The Department of Labor is supposed to protect workers’ rights, enforce wage laws, and ensure workplace safety. It is not supposed to instruct who an American is, let alone use a Nazi slogan for their message. Yet this video defines American identity narrowly and aggressively. The sad part is, 80 years after World War II, a U.S. government agency is recycling the rhetorical framework of the ideology America once fought.
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