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Despite DC Doublespeak, Digital Won’t Help Retailers

DC Comics, the more senior half of the Big Two, announced that they are also going to be diving in to the realm of digital distribution, and doing so even more aggressively than Marvel. DC will be creating a iThing App, as well as partnering with Comixology.com and the PlayStation Network to bring comic books straight to your PSP, iPhone, iPad, iPod Touch, or desktop computer.  From The Source:
“At DC Comics, it has been a top priority that DC forges a meaningful, forward-looking digital strategy,” said Jim Lee, Co-Publisher, DC Comics. “As both a comic book creator and Co-Publisher, it was incredibly important that our plan includes not only creator incentive payments, but also an innovative component that supports comic shop owners. We see digital as an opportunity to grow our entire business.”
Digital distribution that supports brick and mortar stores?  People keep saying this, and we keep wincing.

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