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University of Engineering and Technology

Want Clean Water? There’s a Billboard For That

When you walk or drive by a billboard, you're probably (a) delighted by what's being advertised, (b) annoyed at what's being advertised, or (c) annoyed by the eyesore the whole thing presents. What you're probably not thinking is, "I sure could use a glass of water. How about I head over there and fill up?" But in Lima, Peru, there's a billboard for that. An ad agency and the University of Engineering and Technology (UTEC) have installed a billboard that produces clean water.

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