These kids' clothes are way cooler than they have any right to be.
I can't even handle how much I wish I were a girl young enough to wear the clothes from the GAPKids x ED Collection. Check out the most awesome ad for a children's clothing line you've ever seen in the video above.Read More
Yesterday, The Gap revealed a new logo on its website, and the Internet went nuts over how terrifyingly bad it is. Now, it looks like The Gap is backpedaling and shifting their logo design to a crowdsourced contest: "Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project." Ruh-roh. Full scoop at Styleite.Read More
In what will surely be considered a genius marketing move, a Gap store in Vancouver, Canada has turned itself upside down. To explain: Gap has recently rolled out a new rewards program in which customers are automatically refunded the difference in price if a purchased item goes on sale within 45 days. The program -- cutesy spelling aside -- is called "Sprize" and, accordingly, the refunded cash is called "Sprize Money." To celebrate (and obviously bring attention to) the new program, the Gap's Robson Street store in downtown Vancouver has been entirely upended, from bags to signage to, quite literally, the cars parked out front. Video and more photos of the transformation after the jump:Read More