NickMom Unveils Their Programming, Still Nothing Aimed At Dads
The Boob Tube
We brought you the news late last year that Nickelodeon’s Nick Jr. station would be launching a nightly programming block called NickMom. The original press release touted “a mix of original long- and short-form humor-based programming, including talk shows, stand-up and sketch comedy, hidden camera and more” but they’ve finally announced what the shows will actually be. Take a look.
The network has already had a website up and running for a few months (and has some pretty cool content) but has finally put out a list of what you can expect to see when the block launches at the end of the year. “The network has picked up 26 episodes of the stand-up comedy series NickMom Night Out,” says Deadline. “and also announced that it has more than 50 projects in development spanning TV and digital, including shows from stand-up comedian and actress Caroline Rhea; actor/author Annabelle Gurwitch; and Madeleine Smithberg of Mad Cow Productions (The Daily Show with Jon Stewart).
Here’s the list they’ve release:
- NickMom Night Out: (26 episodes) a stand-up comedy series that takes moms out for a night at the comedy club. Featured comedians include Judy Gold, Corey Kahaney, B Phlat and Deena Blizzard, all offering their humorous takes on the joy and pain of parenting.
- A hybrid sketch/talk series starring and executive produced by comedian and actress Caroline Rhea and Emily Cohen (Title TBD).
- It’s Nighttime with Annabelle Gurwitch – A new breed of talk show that looks at the world through Gurwitch’s unique mom-colored glasses, executive produced by Gurwitch and Elyse Roth (former The Daily Show producer).
- The 5th Hour – A scripted comedy show inspired by morning news shows and hosted by mom comics in the roles of the news team. Executive produced by Mad Cow Productions (Madeleine Smithberg, executive producer The Daily Show with Jon Stewart), Sarah North and Jordan Tilzer (Roar).
- The Judi & Kate Show – A real-life, modern-day Laverne and Shirley, these two mom video bloggers have a lot to say, and the worldwide web is listening. The Judi & Kate Show is a show within a show, going inside their world for their own unique take on motherhood. Executive produced by Coolfire Productions (Welcome to Sweetie Pies).
- Mommy Double – Because every mom wishes she had a twin helper, we bring in a mommy double to get the job done…or at least try to. Executive produced by Magda Liolis and Eileen Braun (Figure It Out, Bet the House).
- Oblivious – A game show contestants don’t know they are on, where unsuspecting moms get the chance to answer trivia for cold hard cash. Executive produced by Scott Stone (Stone and Company, Brain Surge).
- My 63 Moms -Completely uneducated about babies, comic and first-time mom Andrea Rosen turns to moms across the country to tell her everything they think she needs to know, and then some. Executive produced by Linda Schaeffer and Barbara Kanowitz Small, with Andrea Rosen.
- Road Mamas – This docu-series follows three stand-up comedian moms and eight kids in one RV, where they buckle up for a funny, messy ride. Executive produced by Chris Debeic/Triternal Studios.
An interesting mix of shows and definitely a lot of talent involved. Nickelodeon also announced Johnson & Johnson, Target, General Mills and Reckitt Benckiser as commercial sponsors. Still important to note, and something a few of our readers were particularly upset about after the original announcement, is that there’s no programming for dads. Obviously they feel women are where the majority of their audience will be but it would have been nice to see something to balance it out a bit.
The question to moms out there is, is this the kind of programming you want to watch after a day of dealing with your kids? I know at least some of you who grew up watching Nickelodeon were hoping for some revivals or at least updated takes of classic Nick shows.