KFC’s Weird Streak Continues: This Box of Fried Chicken Has a USB Port

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The face that KFC shows to other countries seems so much more fun than whatever marketing campaigns we get from them here in the States. Last year, Canadian KFCs put out a chicken bucket that doubled as a photo printer. This year, Chinese KFCs came up with the great/disgusting idea of chicken-flavored nail polish. This week, Indian KFCs launched the limited edition “Watt a Box,” which is a box of chicken that can also power up your smartphone. Dang!

The box is actually pretty high-tech; it doesn’t just contain a USB port and expect you to do the rest. In addition to chicken and a power supply, the box also carries multiple types of charging cables (micro-USB and Lightning cables for both iPhone and Android-owning chicken lovers), plus multiple ports besides just a basic USB dock. It’s got a magnetic seal top for keeping the chicken (and the power supply) contained. Plus, the power supply is removable, so you can bring that charging station with you wherever you go.

The power bank claims to feature a 6,100 mAh battery, but according to BGR‘s hands-on test, the Watt a Box didn’t seem to pack much power. In their test, an iPhone 53 only gained 17% battery life after charging for thirty minutes. That process completely drained the power bank, and even after the Watt a Box had been charged up again, it still wasn’t able to fully charge a phone.

So maybe it doesn’t work perfectly, but as far as ideas go, this seems like a great one. Sure, the combination of greasy fingers and a nearby smartphone sounds disgusting. But who doesn’t scroll through the news on their phone while they grab lunch? Wouldn’t it be nice to give your phone a charge in the process? Why not do so via this completely wasteful novelty product that doesn’t even work very well?

Okay, I changed my mind. Just buy a portable power bank for your phone and purchase the chicken separately. Or make your own by hollowing out a box of chicken and putting a power bank in there. Call it a DIY Watt a Box.

(via The Verge, image via BGR)

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Maddy Myers
Maddy Myers, journalist and arts critic, has written for the Boston Phoenix, Paste Magazine, MIT Technology Review, and tons more. She is a host on a videogame podcast called Isometric (relay.fm/isometric), and she plays the keytar in a band called the Robot Knights (robotknights.com).