iPad is Not the Savior of Big Media …Yet?
Initial reporting reveals that all those nice, expensive Apps that media companies made in order to get people to pay to read the newspaper on an iPad are less popular than simply pulling up Safari and browsing the free website.
According to Moconews.net, “big media and entertainment companies are doing very well in top free apps, but are barely present in top paid apps, whether by number of apps downloaded, or by the gross revenues from their apps.”
This is all data from the App Store’s charts of the most popular paid and free iPad apps downloaded.
It’s probably too early to tell if this means that Big Media placed altogether too much hope in the iPad. Anybody who has an iPad and is downloading apps at this point is a die hard user, probably a tech savvy individual who is already well acquainted with nytimes.com and other free methods of obtaining Big Media’s product. It will be interesting to see how media apps do once the iPad reaches its market saturation point.
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