White House Uses SEO To Sell Health Care Bill

Not even the White House can ignore the power of the Google. TechPresident picked up on this subtle use of phrasing by the White House blog to optimize the SEO of their posts … in this instance, how to cause them show up higher on Google search results.

Recommended Videos

Which was something the White House was extra interested in last week when the Internet was afire with health care reform:

On Tuesday afternoon, just after President Obama signed the health care bill into law, Google searches rocketed upwards for the phrase “What’s in the Health Care Bill?,” as we noted at the time. There was, the data showed, a hunger in the United States for information on what the legislation would actually mean for the country.

At the time, the top-rated Google search results for that phrase were news reports, and third-party analysis of the bill — not all of it admiring of the legislation. In fact, much of it was quite negative towards the health care reform legislation.

And so, the White House swooped into action. At about 4:30 in the afternoon, a post went up on the White House blog titled the exact same phrase as that top Google search term — “What’s in the Health Care Bill?”

This is nothing new: This is what websites spend a whole lot of time and energy figuring out how best to do and there are a LOT of tricks to it. But it’s interesting to see the White House’s Internet savvy at work in such a measurable way.

(This post originally appeared at Mediaite)


The Mary Sue is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article ChatGPT Voice That Sounds Like Scarlett Johansson in ‘Her’ Shut Down Following Backlash
joaquin phoenix wearing glasses with a mustache in her
joaquin phoenix wearing glasses with a mustache in her
joaquin phoenix wearing glasses with a mustache in her
Read Article Surprising No One, All 3,878 of Elon Musk’s Cybertrucks Are Being Recalled
Elon Musk during a T-Mobile and SpaceX event
Elon Musk during a T-Mobile and SpaceX event
Elon Musk during a T-Mobile and SpaceX event
Read Article ‘Mamma Mia!’ Star Sara Poyzer Says a BBC Production Replaced Her With AI
Sara Poyzer performs at the Magic at the Musicals event in 2019
Sara Poyzer performs at the Magic at the Musicals event in 2019
Sara Poyzer performs at the Magic at the Musicals event in 2019
Read Article In Moment of Unbelievable Irony, Midjourney Accuses Stability AI of Image Theft
Spider-Man pointing at another Spider-Man, who is pointing back.
Spider-Man pointing at another Spider-Man, who is pointing back.
Spider-Man pointing at another Spider-Man, who is pointing back.
Read Article Elon Musk May Be the Lesser of Two Evils in This Legal Battle With OpenAI
Elon Musk at the 2022 Met Gala
Elon Musk at the 2022 Met Gala
Elon Musk at the 2022 Met Gala
Related Content
Read Article ChatGPT Voice That Sounds Like Scarlett Johansson in ‘Her’ Shut Down Following Backlash
joaquin phoenix wearing glasses with a mustache in her
Read Article Surprising No One, All 3,878 of Elon Musk’s Cybertrucks Are Being Recalled
Elon Musk during a T-Mobile and SpaceX event
Read Article ‘Mamma Mia!’ Star Sara Poyzer Says a BBC Production Replaced Her With AI
Sara Poyzer performs at the Magic at the Musicals event in 2019
Read Article In Moment of Unbelievable Irony, Midjourney Accuses Stability AI of Image Theft
Spider-Man pointing at another Spider-Man, who is pointing back.
Read Article Elon Musk May Be the Lesser of Two Evils in This Legal Battle With OpenAI
Elon Musk at the 2022 Met Gala