Wired’s Chris Anderson: The iPad Will Solve All Magazine Publishers’ Woes

At the American Association of Advertising Agencies‘ Transformation Conference in San Francisco yesterday, Wired Editor-in-Chief Chris Anderson addressed the crowd and waxed lyrically about the possibilities for the currently troubled magazine industry via Apple’s iPad (and other tablet platforms.) And while industry leaders are quick to hail the new technology as the savior, Anderson sounded mired in the print world, claiming that online versions of magazines lacked the “coherence and majesty” of their print versions.

Recommended Videos

Where to begin?

Writing for Mediaweek, Jim Cooper reports:

Wired staffers have been working to create a tablet version of the title for six months, with the goal of having it ready in May.

“We’ve been looking for a way to do it better, and the good news is that I think we found it,” said Anderson.

Presently, online versions of magazines lose “the coherence and majesty of the [printed] medium,” said Anderson. Tablets, on the other hand, offer impressive functionality, such as 360-degree views and iPhone-like screen sliding, plus collapsing and layering — all of which make the user experience vastly more compelling than the Web, he said.

Additionally, the success of the iPhone, Kindle and the emergence of cloud computing have paved the way for devices that are less powerful and lighter with a longer battery life than standard laptops, Anderson said. The iPad is just such a device, and it will sell millions of units in its first month and tens of millions in the following months and years, he predicted.

“It will take less than 10 years for it to become mainstream,” he said.

Also revolutionary from an editorial and design perspective is that magazine staffers — now editing for print and the Web in separate work flows — will be able to edit for print and tablets simultaneously.

What to make of this? Read the rest at Mediaite.


The Mary Sue is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy
related content
Read Article Photoshop’s Updated Terms of Use Have Everyone Upset About Privacy and AI
Headache, night and a business woman in the office with burnout or neck pain during overtime work. Stress, deadline and pressure with a young employee in the professional workplace on a dark evening
Headache, night and a business woman in the office with burnout or neck pain during overtime work. Stress, deadline and pressure with a young employee in the professional workplace on a dark evening
Headache, night and a business woman in the office with burnout or neck pain during overtime work. Stress, deadline and pressure with a young employee in the professional workplace on a dark evening
Read Article ChatGPT Voice That Sounds Like Scarlett Johansson in ‘Her’ Shut Down Following Backlash
joaquin phoenix wearing glasses with a mustache in her
joaquin phoenix wearing glasses with a mustache in her
joaquin phoenix wearing glasses with a mustache in her
Read Article Surprising No One, All 3,878 of Elon Musk’s Cybertrucks Are Being Recalled
Elon Musk during a T-Mobile and SpaceX event
Elon Musk during a T-Mobile and SpaceX event
Elon Musk during a T-Mobile and SpaceX event
Read Article ‘Mamma Mia!’ Star Sara Poyzer Says a BBC Production Replaced Her With AI
Sara Poyzer performs at the Magic at the Musicals event in 2019
Sara Poyzer performs at the Magic at the Musicals event in 2019
Sara Poyzer performs at the Magic at the Musicals event in 2019
Read Article In Moment of Unbelievable Irony, Midjourney Accuses Stability AI of Image Theft
Spider-Man pointing at another Spider-Man, who is pointing back.
Spider-Man pointing at another Spider-Man, who is pointing back.
Spider-Man pointing at another Spider-Man, who is pointing back.
Related Content
Read Article Photoshop’s Updated Terms of Use Have Everyone Upset About Privacy and AI
Headache, night and a business woman in the office with burnout or neck pain during overtime work. Stress, deadline and pressure with a young employee in the professional workplace on a dark evening
Read Article ChatGPT Voice That Sounds Like Scarlett Johansson in ‘Her’ Shut Down Following Backlash
joaquin phoenix wearing glasses with a mustache in her
Read Article Surprising No One, All 3,878 of Elon Musk’s Cybertrucks Are Being Recalled
Elon Musk during a T-Mobile and SpaceX event
Read Article ‘Mamma Mia!’ Star Sara Poyzer Says a BBC Production Replaced Her With AI
Sara Poyzer performs at the Magic at the Musicals event in 2019
Read Article In Moment of Unbelievable Irony, Midjourney Accuses Stability AI of Image Theft
Spider-Man pointing at another Spider-Man, who is pointing back.
Author