“Be What’s Next”: Microsoft’s New Slogan. Like or Dislike? [Poll]
Microsoft Global Exchange (MGX), Microsoft‘s yearly conference for field staff, is currently underway in Atlanta, Georgia. While early rumors about new product logos appear to have been overheated, we’ve got a new slogan from the company: “Be What’s Next.”
Since 2002, Microsoft’s slogan has been “Your potential. Our passion”; note that the company slogan differs from more familiar product slogans, like Windows 7’s “I’m a PC, and Windows 7 was my idea.”
Here’s the video unveiling the new slogan, which also runs through a number of Microsoft consumer products:
So: We’re putting it up to you. What do you think of this new slogan? Was Be What’s Next your idea, or do you think it’ll go the way of the Gates-Seinfeld commercials? Leave your thoughts in the comments below.