TikToker flies to Universal Studios, Florida, for a Wet Ones brand shoot only to ruin a multi-six-figure deal: ‘That’s it, 2 years on the beanbag’
TikTok user @chadwfranke is sharing a story about how he caused a significant financial loss to his family. In a TikTok video uploaded on March 23, 2026, Chad Franke explains that when he was just 14 years old, he “ruined” a “multi-six-figure” brand deal. The deal was with Wet Ones, which sells wet wipes, and they were supposed to pay Franke’s family about $ 100 to $ 200,000 for a single video shoot.
In his video, Chad Franke reveals that Wet Ones flew him and his family to Universal Studios in Florida, covered their hotels and travel, and even cleared the park for two hours during opening hours just for the shoot. Chad notes that the first day of filming was at the park’s entrance, where the big globe was located. He was excited to go on the rides but was instead asked to pose for a few shots, which he did. However, what he did caused all the photos and videos to become unusable, leading the brand to refuse payment because the agreed deliverables were not met. So, what exactly did Chad do that cost his family so much? Keep reading to find out.
TikTok user @chadwfranke explains how he ruined a brand deal
After Chad was asked to pose with his family for a brand collaboration, he reluctantly agreed and appeared in the content. But in the video and some photos, he was making strange faces and doing weird gestures, such as raising his middle finger or making distorted faces, which didn’t look good on camera.
While no one raised any questions when the content was being recorded or asked Chad to fix his expression, his mother later sent the footage to the editor, who said the content was mostly unusable because Chad appeared in it. Wet Ones then told Chad’s family they couldn’t complete the payment or the deal, because they had failed to meet their expectations.
TikTok user @chadwfranke’s story has invited a lot of discussions
TikTok user @chadwfranke’s post, in which he speaks about the time he incurred a significant loss for his family, has gained significant traction on the platform. As of this writing, his video has more than 2 million views and thousands of likes, comments, shares, and saves. One user, @parker492091, under Chad’s video wrote, “That’s it, 2 years on the beanbag.” Speaking along the same lines, user @bri.mama.2024 commented, “Yeahh you was definitely sleeping on the bean bag after that one.”
A lot of people had some cheeky responses to Chad Franke’s story. User @noname467754654 wrote, “They owe you $200k for saving their brand.” User @fran_pan_the_muffin_man wrote, “Them not noticing until the editing stage is what gets me.”
How much do creators/influencers earn through brand deals on average?
According to a piece published by Influize on January 20, 2026, it is difficult to determine how much brands are willing to pay creators to promote their products. However, based on available data, estimates can be made.
The source states that Nano-level creators are paid between $25 and $250 for a brand deal. Mid-level creators, on the other hand, typically earn between $5,000 and $10,000. Mega-level creators, the highest tier among the three, are paid around $20,000 or more.
The article by Influinze notes that brand deals and collaborations with creators or influencers do not always involve cash payments. Sometimes, they are compensated through other means as well. They can be categorized as follows:
Gifting- involves brands providing influencers with free products instead of monetary compensation.
Affiliate marketing deals- enable influencers to earn a commission on each sale through tracking links or codes.
Ambassadorships- involve influencers partnering long-term with a brand, often on a multi-month retainer.
Integrated partnerships-often see major influencers co-creating products, such as makeup lines, or taking equity stakes.
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