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Nickelodeon’s Teenage Mutant Ninja Turtles Reboot Replaces “Cowabunga” with What?


The Teenage Mutant Ninja Turtles just can’t catch a break. First they get turned into aliens, and now they’re losing their catchphrase.

Yep. For the reboot of the series, which debuts tomorrow on Nickelodeon, “cowabunga” is out.

What’s it being replaced with?

“Booyakasha.”

Says producer Ciro Neili:

There was a lot of talk about what the new ‘cowabunga’ was, or whether it should even remain ‘cowabunga.’ We hadn’t initially come up with anything yet because we didn’t really necessarily need it [at the time].

But then when we were at the record, one of the actors — Greg Cipes, who actually plays Michelangelo — just kind of went for it. When he said it in the room, there were a lot of executives there. I think it was our first record. And it was that moment when he said it — I think he just really pulled it off and kind of won everybody over in the room. And it stuck.

Am I missing something here? I get that cowabunga is ’80s incarnate, but… booyakasha? The Ali G catchphrase? While not as dated as cowabunga, it’s just dated enough to make it really awkward to try and casually work into a conversation.

Cowabunga might not be gone for good—Neili emphasized that they could decide to bring it back at some point—but I’m honestly less appalled about them ditching it in the first place than I am about them going with booyakasha instead.

If you’re going to replace cowabunga with anything, it needs to be bangarang.

Just sayin’.

(via: blastr)

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  • http://twitter.com/LJo83 Lindsay Beaton

    I honestly clicked on the link to this story because I thought you might be lying. QUIT DESTROYING MY CHILDHOOD, CARTOON EXECUTIVES.

  • Tom

    It’s just a freaking catchphrase, can everyone calm down? Early reviews for the show are extremely positive and they didn’t give a shit about some stupid catchphrase change! So stop crying you babies.

  • http://www.facebook.com/cavalierpendragon John F. Cashman

    ok….cowabunga is as much a part of turtle lore as pizza is i believe it has been a part of every variation of the turtles period….IT NEEDS TO STAY!!!!!! its not about catchphrases now…this is a matter of honor

  • Anonymous

    Yet another car-toon reboot
    Yet another car-toon reboot
    Yet another car-toon reboot
    (Recycling the 80′s… cartoon updates!)

    It feels like this is getting quite obscene
    (…another car-toon reboot)
    But execs say, “Hey it’ll make us green!”
    (…backs for a car-toon reboot)

    …okay, okay, I’ll stop there.

  • http://www.facebook.com/englerp Engler Pascal

    I don’t know, while this one looks indeed bad, i kind of like the recent Thundercats reboot and Scooby Doo Mystey Inc.

  • TKS

    I agree with Tom. Personally, I’m more interested in them getting characters right than I am a catchphrase. It looks good so far. I’ll wait on freaking out until I see the thing.

  • AnnaB

    No…. TMNT was “cowabunga”, period. It’s not 80s-dated. It’s not terrible. It was Ninja Turtles.

    Well, it was already sh*t before, now it’s fermenting even worse…

  • AnnaB

    I dunno. You get the basics all screwed up, it’s not looking promising.

  • http://www.facebook.com/englerp Engler Pascal

    Indeed. I probably will give it a chance, but i’m not that optimistic.

  • http://www.facebook.com/lindsey.stock.7 Lindsey Stock

    Wait…Booyakasha was actually a thing people said at one point? It just sounds like random noise strung together into a word.

  • TKS

    Is “cowabunga” really a basic, though? I believe the original comic it’s based on didn’t even include a catchphrase. Should we be throwing around the word “basic” that easily?

  • heythereguys

    HAHAHAHAHAHAHA

  • OOH_JIM

    Doesn’t it mean ‘death to the white man’? Or was that just an urban myth spread around English secondary schools in the early 00s?

  • Anonymous

    You had me rolling my eyes every time you played down them ditching cowabunga… until you brought out bangarang. Now your my hero.

  • Anonymous

    That sounds like a word that would ONLY sound good coming out of Greg Cipe’s mouth.

  • http://www.shezcrafti.com/ ShezCrafti

    And this is news because I guess it’s cool these days to pretend our childhoods are being raped when reboots aren’t 100% like the original thing we remember. It’s a meaningless, silly catchphrase, and rumor has it it’s being introduced as an intentionally bad one so that “cowabunga” can be written into the show to replace it anyway. And for the record I think both catchphrases are stupid.

  • http://www.facebook.com/profile.php?id=563223409 Vic Horsham

    Seriously? Isn’t Ali G quite a bit out of date for the sort of kids this is aimed at?

    … Yep, Wikipedia says Ali G was on TV from 1996 to 2002. Sooo… a decade-old catch-phrase. Cowabunga may be out of date, but at least it’s old enough to be funny for it. Booyakasha is recent enough to make kids cringe at how old it is.

  • http://www.facebook.com/Travis.K.Fischer Travis Kyle Fischer

    “I’m honestly less appalled about them ditching it in the first place than I am about them going with booyakasha instead.”

    Agreed

  • http://twitter.com/nellydreadful Nelly Dreadful

    …Meh.

    Booyakasha sounds dumb to me, but Cowabunga wasn’t exactly an un-dumb thing to say itself. The catch phrase wasn’t what made me love turtles. I loved the turtles for the butt kicking, the characters, and occasionally the story. I’ve fallen in love with multiple incarnations of TMNT over the years: the first cartoon, the first movie, the Archie comics series, the original Eastman and Laird comics series, the 2001 cartoon…

    I’ve also fallen in hate with a couple of incarnations, too. But it took a lot more than a catch phrase to drive me away.

    Still on the fence with the new one. The animation style and those weird uber-cartoony emotes are going to take getting used to, and hearing 1980s RAPHAEL coming out of Donatello’s mouth is breaking my brain. But from what I can see, they have the characters down. We’ll see what the story’s like. They can yell boom-shaka-laka for all I care.

  • http://twitter.com/nellydreadful Nelly Dreadful

    …Meh.

    Booyakasha sounds dumb to me, but Cowabunga wasn’t exactly an un-dumb thing to say itself. The catch phrase wasn’t what made me love turtles. I loved the turtles for the butt kicking, the characters, and occasionally the story. I’ve fallen in love with multiple incarnations of TMNT over the years: the first cartoon, the first movie, the Archie comics series, the original Eastman and Laird comics series, the 2001 cartoon…

    I’ve also fallen in hate with a couple of incarnations, too. But it took a lot more than a catch phrase to drive me away.

    Still on the fence with the new one. The animation style and those weird uber-cartoony emotes are going to take getting used to, and hearing 1980s RAPHAEL coming out of Donatello’s mouth is breaking my brain. But from what I can see, they have the characters down. We’ll see what the story’s like. They can yell boom-shaka-laka for all I care.

  • http://twitter.com/JLeeMilliren J.Lee Milliren

    I dunno I think your being a little too hard on something that hasn’t premiered yet. I’m still excited for this. I know it won’t be the same from my childhood but it shouldn’t be cause its for a different generation. And I still have the old series I can watch anytime I want =)

  • http://twitter.com/nellydreadful Nelly Dreadful

    Yeah, to me, “basic” is stuff like Leonardo is the serious one, Mike is the goofball, Don is the smart one, Raph is the wiseass and/or hardass, Splinter is the wise old mentor/father figure. The catchphrases are superficial. Mike could say cowabunga, booyakasha, or mushaboom mushaboom; so long as he says it in a goofy, MIKEY-ish way, in the context of a decent plot, it’ll be fine.

    I’m not sure what to think of the STYLE of the show yet; not loving the animation direction at the moment. But the personalities are clearly recognizable.

  • Life Lessons

    NO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • http://www.facebook.com/profile.php?id=100003037095323 Jerilyn Nighy

    Reboot? They’ve never gone away since the mid 80′s.

  • Wolf Plushtoy

    Remember that one CGI tootsie roll pop commercial from the 90s where Mr. Firebreathing Dragon and Mr. Cybernetic Endoskeleton just up and blatantly stole the kid’s candy without even attempting to answer the “How many licks does it take to get to the center?” question like Mr. Turtle and Mr. Owl did in the 70s? All the while telling themselves “We bad!”

    This is kind of like that.

  • Anonymous

    BUT EVERYONE KNOWS COWABUNGA!

  • Margaret RegularShow

    exactly!! People need to stop maiking such a bigass deal out of things and start paying more attention to Mikey’s cuteness, awesomeness, and…Mikey-ness!!!!!!!!!!!! geez!

  • Margaret RegularShow

    I know right?

  • Elodie

    I like the catchphrase. One of the positive elements about TMNT 2012 is that it’s NOT TRYING to be all those other series, it’s its own show that stands on its own feet. It’s very grounded in the world as the youth sees it today; your generations had your TMNT, now this one has theirs. And quite frankly, it’s a delightful show; I enjoy it a lot. The catchphrase issue is just character development; that’s how I see it, anyway. How many kids do you hear saying “cowabunga” these days? Very few, if any. Most of them think it sounds ridiculous. “Booyakasha” is less mainstream, not as many people have heard as they have the former, so kids are more receptive to it. That lame association with 1980′s happy fun-time censorship television isn’t there. I happen to think it suits the new Mikey quite well. If you love the old show so much, watch THAT. Don’t nitpick at this one.

  • http://www.facebook.com/tania.paquette Tania Schaefer

    i actually think its works, i grew up with them as a child. and i absolutely love this remake. Mikey is still my favorite of the boys. Im sure they will attempt many more random catch phrase so chillax!!! :F