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How The Hunger Games Marketing is Funding A Small Island Government
by Elizabeth Giorgi | 4:16 pm, January 17th, 2012
Most people who have checked out The Hunger Games viral marketing site www.thecapitol.pn have probably registered in their mind that the “.pn” domain is meant to be a shortening of Panem, the country in which the books take place. However, do you know what the “.pn” domain is typically used for?
The “.pn” domain is owned and operated by the government of the Pitcairn Islands, a group of four small islands which are part of the British Overseas Territories. The islands have been selling second-level domains, basically anything that isn’t gov.pn or education.pn, for quite a few years.
As of today, the marketers behind The Hunger Games have launched the following sites with the .pn domain:
However According to WhoIs*, they’ve also registered:
- district1.pn and all other districts 2-13 (no district14.pn… sorry fan fic writers!)
The population of the Pitcairn Islands is 50, according to their government website. (http://www.government.pn/) Lionsgate has clearly registered one to two domains for every Pitcairn Islander!
To add to the hilarity of it all, the savvy marketing professionals at Lionsgate registered the domains as being property of “The Capitol, PN.”
After about an hour trolling through the .pn registrations, this list is nearly complete. Surprisingly, at the time of writing this, mockingjay.pn, catchingfire.pn and hungergames.pn hadn’t been registered.
Want to get a .pn domain? The Pitcairn Islands government charges a $100 per year fee and can be registered here. (http://www.government.pn/PnRegistry/PnRegistry.htm)
*For the uninitiated, WhoIs is the official database that stores users and owners of domain names, IP addresses and other Internet systems.
Elizabeth Giorgi is a writer and filmmaker from Minneapolis. She blogs about mixing life as a nerd with her career at beinggeekchic.com. In 2010, she was nominated for a Webby and won an Emmy for Science of Watchmen. Follow her on Twitter: @lizgiorgi