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Super Bowl Teaser For Hulu’s The Handmaid’s Tale Asserts “‘Better’ Is Never Better For Everyone”

There’s something really appropriate about a teaser for Hulu’s upcoming adaptation of The Handmaid’s Tale airing during the most testosterone-fueled, fervently factious annual events in America: the Super Bowl.

In this teaser, which follows the first-look teaser we got, we get more of a glimpse of what actual handmaid life is like as Offred (played by Elizabeth Moss) asserts her determination to survive. It’s all there: the indoctrination and training of the handmaids, the collaborating Aunts, the stoic wives, the abuse, the brainwashing (the image of a pregnant handmaiden beaming as she holds her pregnant belly even though one of her eyes is swollen shut from having been hit is especially chilling) and the ways in which the handmaids finally snap (closing in on someone in a mob, the image of a noose, the stirrings of rebellion).

This teaser trailer will be airing during the Super Bowl, and according to a statement from Hulu, it is the first Super Bowl ad that they’ve ever done for an original series. Interesting then, that of all the ones they chose to advertise (rather than one of their returning existing series, or even a TV spot advertising all of their original programming), they’ve chosen to advertise The Handmaid’s Tale. I don’t know for sure, but I’d like to think that wasn’t an accident, considering the current political climate.

The Handmaid’s Tale premieres on Hulu April 26th. There’s plenty of time to read (or re-read) Margaret Atwood’s novel by then, too. Just sayin’.

(featured image via screencap)

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Teresa Jusino (she/her) is a native New Yorker and a proud Puerto Rican, Jewish, bisexual woman with ADHD. She's been writing professionally since 2010 and was a former Mary Sue assistant editor from 2015-18. Teresa's returned to play in the TMS sandbox as a freelancer. When not writing about pop culture, she's writing screenplays and is the creator of your future favorite genre show. Teresa lives in L.A. with her brilliant wife. Her other great loves include: Star Trek, The Last of Us, anything by Brian K. Vaughan, and her Level 5 android Paladin named Lal.