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Riding the Video Game Hype Train to Nowhere

There is definitely something to be said for a moving, cinematic trailer. A trailer that really pulls on the old heartstrings is a rarity in the land of video games. It should come as no surprise, then, that the recent one for Techland’s Dead Island has successfully raised some eyebrows. But what is it that people are being sold here? Is this a conceptualization of a video game or a short film?

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