Jake Paul Was Racist Over the Super Bowl Half-Time. Now He’s “Rebranding” As Bad Bunny’s Number 1 Fan
The 2026 Super Bowl halftime show had Jake and Logan Paul delivering different takes on Bad Bunny. The global pop star performed and the entire Internet was obsessed with his song choices and stage design. But, the Paul brothers always manage to make a spectacle of themselves.
Now, Jake Paul is backtracking in a big way after some backlash for bashing Bad Bunny. It’s no secret that he’s not exactly fond of immigrants. To say nothing of his fraught and controversial relationship with Puerto Rico. But, once he saw that social media commentary coming, he tried to get out in front of it. Unfortunately, it looks like that horse has left the barn already.
Paul typed last night, “Purposefully turning off the halftime show. Let’s rally together and show big corporations they can’t just do whatever they want without consequences. (Which equals viewership for them.) You are their benefit. Realize you have power. Turn off this halftime. A fake American citizen performing, who publicly hates America. I cannot support that.” All of this is pretty rich and hilarious coming from a man who has made his name on viral stunts, privilege of various strains, and benefitting from association with Black and Brown athletes..
When confronted by one heck of a community note, Paul would double down. “ The problem with my tweet is the word fake being misinterpreted,” he argued. “ He’s not a fake citizen, obviously, because he’s Puerto Rican, and I love Puerto Rico, and all Americans who support the country. More so, Bunny is fake because of his values and criticism of our great country.”
The Paul Brothers split on Bad Bunny’s Super Bowl halftime show
Logan quickly wanted to make it clear that he didn’t fall in the same camp as his brother. He posted, “I love my brother but I don’t agree with this. Puerto Ricans are Americans & I’m happy they were given the opportunity to showcase the talent that comes from the island.” So, the wrestler saw the train coming down the tracks and added accordingly. As the screenshots spread across social media, Jake Paul clarified, “Guys, I love Bad Bunny. Idk what happened on my Twitter last night?? WTF.”
As one more note on Logan Paul specifically, WWE has a lucrative partnership with Bad Bunny. In the lead up to 2026’s Super Bowl halftime show, tons of wrestling fans showed the amazing entrance the pop star had during Backlash Puerto Rico years ago. That was one of those major crossover moments that showed how big Bad Bunny Star had risen in recent years. You can bet that leadership over at that company wanted to make sure that it was understood that they love Bad Bunny. After all, they want him to get back in that ring, especially with rumors about a premium live event heading back to the island this year.
Bad Bunny and Moral Outrage
This is the kind of hide your hands after throwing a rock posturing that functions as standard operating procedure for conservative voices on the modern Internet. Troll, get yelled at, reap that sweet engagement, then claim that people are twisting or spinning your words. It’s been like this for a while and probably won’t improve until social media companies take strides not to encourage this behavior. Until then, we’ll get the “OMG, I was hacked?!?!?” excuse from here until infinity. It does seem like the Super Bowl ended up being a massive moment for people all over. Luckily, the silly takes are hard to come by.
(featured image: Andreas Rentz/Getty Images)
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