‘Genius way to buy’: It turns out that not all Cheez-Its are the same. How can you be sure you’re buying the best kind?
The snack food aisle is one of many Americans’ favorite places in the grocery store. Choosing your favorite is a personal journey to fulfillment—or at least a spike in your blood glucose.
Are all snacks created equally? No. Many believe there are actually variations in the quality of the same item.
A viral claim that’s been pinging around the web for a while concerns Cheez-It crackers.
Die-hard fans believe that a Kansas factory makes the best Cheez-Its. They say there’s a trick to make sure your box was made in this facility, arguably guaranteeing you’re getting top-of-the-line Cheez-Its.
A brief history of Cheez-It crackers
The snack food industry is cutthroat. Every year brands debut countless flavors of chips, crackers, and pretzels in the hopes of capturing a larger market share.
Cheez-Its have been a dominant force for over 100 years. The simple crackers made of wheat flour, vegetable oil, cheese, skim milk, salt, and spices debuted in 1921.
Cheez-It inventor Green & Green Company of Weston, Ohio originally marketed the snack as a “baked rarebit,” which referred to melted cheese over toast.
In 1932, Sunshine Biscuits acquired Green & Green. The Keebler Company bought Sunshine biscuits in 1996. Then Kellogg’s bought Keebler in 2001. In 2023, Kellogg’s spun its snack food division off to create Kellanova.
Mars, Inc. inked a deal to buy Kellanova for $35.9 billion last year. The transaction should close this year.
Where are the best Cheez-Its made?
Brian and Zach of The Makeshift Project recently offered some advice to Cheez-It afficionados.
“There’s a way to get the best Cheez-Its in America,” Zach says in the episode. He says that the serial number is all you need.
Zach claims that the Kansas Cheez-It serial numbers all start with the letter ‘k.’ He says the factory in Kansas is “known to be the best Cheez-Its facility in the country.”
Others have echoed this belief. A Redditor recently said they’d purchased a box with a ‘k’ in the serial number. “Can confirm—are delish,” they wrote.
Many also believe that Costco has top-tier Cheez-Its. Zach says this is because the store sells so many, meaning that the crackers are consistently fresher.
@themakeshiftproject This is the ONLY WAY to purchase your CHEEZ-ITZ! #fyp #cheezit #snacks #food #foodhacks ♬ original sound – The Makeshift Project
So does Kansas really make the best Cheez-Its? The internet is certainly convinced.
As Zach says, “If you look for that ‘k,’ best Cheez-It you will have in your life.’
Kellanova did not respond to an emailed inquiry sent Tuesday morning.
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