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‘I was gonna spend like $7,000’: Woman considers Lovesac couch. Then she sees how FedEx delivers it

FedEX delivery (l) woman shares Lovesac couch concern (c) Lovesac storefront (r)

A woman says Deric Cahill’s series of videos about assembling a Lovesac couch convinced her to not buy one.

TikTok creator Melissa Jane (@melissajaneg) posted the video after seeing Cahill’s series of posts about his Lovesac couch. Essentially, Cahill showed how the couch comes in approximately a million different boxes.

“I have never been so dissuaded to buy a couch than the Love that Deric Cahill just posted about,” Melissa Jane says in her video. “I did a video on here about me and my daughter going to Lovesac. Beautiful couches, very comfortable.”

Did Deric Cahill Convince This Woman to Not Buy a Lovesac Couch?

That was before.

“But then Deric Cahill just showed that he got a Lovesac,” Melissa Jane says. “And you have to put it together. My husband would literally murder me. If 97 boxes showed up and he had to assemble and also clothe the couch? And then for the cost? No.”

And now Melissa Jane is completely restarting her couch shopping process.

“Lovesac literally has been so quickly deleted from my brain that I wanted to buy a Lovesac couch,” she says. “I have never been so unturned on than I was after watching that video. Thank you, Deric, for posting that video because [it made] my decision [snaps fingers].”

“Deric Cahill, I hope they compensate you for the 72 man hours you put into building your new couch,” Melissa Jane wrote in the caption.

Alternatives to Buying a Lovesac Couch

In the comments section of the video, viewers reacted to the idea of assembling a Lovesac couch that comes in so many different boxes.

“Deric Cahill did us all a solid,” one person said.

A second person said, “My custom Crate and Barrel couch and chair came fully assembled and were delivered and placed where I wanted them in my home. And the delivery crew left no trace. No garbage for us.”

“Costco has one JUST like it for $2K,” a third person wrote. “We bought one six months ago and it’s perfect. We bought ours in-store, but if you buy online they deliver and put it together for you.”

Another person asked, “Have you seen the response video they made to his?”

How Did Lovesac Respond to Cahill’s Box Complaint?

The commenter appears to be referring to this TikTok video posted by the Lovesac account on Aug. 19. The video shows a woman assembling one of the couches, and the on-screen text says, “This and not getting the ick from a grown man needing tiny little gloves to assemble a couch.”

Let’s just say that the comments section of that video passed the vibe check. “His video made me think I’d probably never buy one of your couches, but this response just confirmed it,” wrote one person. 

In fact, the response was so negative that company founder and CEO Shawn D. Nelson recorded another video addressing the situation. Essentially, Nelson says the previously posted content was an attempt to make a lighthearted joke out of Cahill’s complaint. Nelson also acknowledges that the assembly process is intense.

@melissajaneg @Deric Cahill I hope they compensate you for the 72 man hours you put into building your new couch ☠️ #lovesac #newcouch #couchreview #newfurniture #imappalled ♬ Chopin's Nocturne No. 2 (1446760) – East Valley Music

Why You Assemble Your Own Lovesac Couch

This 2023 article written by a Lovesac shopper discusses how the customizable setup and tech embellishments sold them on the couch. The writer did acknowledge that it was intimidating when it arrived in the mail…in 23 different boxes. 

Lovesac lovers like that the fabric can be taken off, washed, and even swapped with another. Of course, that also means the covers have to be put on in the first place. The con people online seem to point out the most is how demanding that assembly process is overall.

Oh, and the “sactionals” cost around $3,000 on the cheaper end and over $7,000 on the higher end.

The Mary Sue contacted Melissa Jane via TikTok comment and direct message for comment. We also contacted a representative for Cahill and Lovesac via email for comment.

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Nina Hernandez is a writer, journalist, music critic, and culture commentator based in Austin, Texas. Her work has appeared in the Daily Dot, Rolling Stone, the A.V. Club, Eater Austin, CultureMap San Antonio, and the Austin Chronicle. You can email her at: [email protected]