Canada To Get 24-Hour Rotisserie Chicken Channel
Great Moments in Advertising
You’re familiar with the yule log show that runs every Christmas season, right? No? You know, where it’s just four to six hours of a cosily burning fireplace with some quiet Christmas music laid over it?
Well, Rogers Cable, the largest cable TV provider in Canada, has an entire channel devoted to running a long loop of a fireplace burning 24 hours a day. They’ve also got a 24-hour sunset channel (presumably that loop is somewhere around 45 minutes long).
And now they will be increasing their repertoire of 24-hour looped footage channels by one, with, we kid you not, a 24-hour rotisserie chicken channel.
“It will look exactly like [the Fireplace channel], except that it will be (two) rows of rotisserie chicken cooking in the oven,” said Carlos Moreno, executive vice-president and creative director at BBDO Toronto, the agency responsible for the campaign.
According to The Globe and Mail:
It’s part of a Swiss Chalet marketing initiative that takes product placement to extremes. The campaign also includes TV and online ads that will tie in with the channel, and a promotion for it on Rogers’ default guide channel, which appears when subscribers turn on their sets.
Occasionally the channel will show a link to the Swiss Chalet website, and a code for in restaurant discounts. At least Swiss Chalet seems pretty confident in its investment, because keeping a channel with no commercial interruptions going for three months (Februrary 28th through the end of May) has a not-insignificant cost.
Frankly we’re not confident of the appeal of rotisserie chicken that you can neither eat nor smell. I don’t think anyone would admit that you admire the food for its visually aesthetic value.
(via J-Walk Blog.)
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