This Chloe Moretz cartoon also seems, uh, questionable pic.twitter.com/93ieRc9JnQ
— Kyle Buchanan (@kylebuchanan) May 25, 2017
The animated fairy-tale parody Red Shoes and the 7 Dwarfs is under fire for some extremely terrible marketing decisions. The movie, which already has a questionable premise, is about 7 princes who are transformed into 7 dwarfs and seek out enchanted “Red Shoes” to lift the curse. These shoes are worn by the Snow White character, who turns into a skinny and conventionally attractive woman when wearing them. Just check out the trailer, scare music included:
The film was screened at Cannes, where the poster reading “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?” apparently appeared and spread on social media, with many like model Tess Holliday pointing out how fat-phobic and body shaming the advertisement looks. The implications are obvious—fat equals not beautiful.
The film stars Chloë Grace Moretz, who responded to the advertisements in a series of tweets claiming that she is “just as appalled and angry as everyone else” and that the images do not properly reflect the film:
I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn’t approved by me or my team
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety https://t.co/IOIXYZTc3g
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control https://t.co/HZP2ydPCAX
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
As a parody film and one that stars Moretz, who’s been vocal about supporting young girls and women in the past, I hope that the story is more subversive and thoughtful than it appears. Although, just saying, Shrek already did that with Fiona loving her ogre-ness and embracing it.
Even if the film does defy the fat-shaming expectations the premise invites, none of that is apparent in this marketing decision. Without any context, people who see this ad will only see the message of fat=ugly. Young girls, especially, don’t need more of these messages in their media.
(via Daily Dot)
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