1. Mediaite
  2. Gossip Cop
  3. Geekosystem
  4. Styleite
  5. SportsGrid
  6. The Mary Sue
  7. The Maude
  8. The Braiser

What's with the name?

Allow us to explain.

Girls Just Wanna Have Fun

Meet Sarah Robles, America’s Strongest Woman and Body Image Activist

Sarah Robles isn’t your average athlete — for starters, on a good day she can lift 568 pounds, the equivalent of an adult male lion. At 23-years-old, she’s the highest ranked weightlifter in the United States, and is probably the country’s best shot at winning an Olympic weightlifting medal at the upcoming London Olympics. Unfortunately, she’s also impoverished – receiving only $400/month from U.S.A Weightlifting, she struggles to pay for food, often relying upon the kindness of her community to fuel her 4,000 calorie lifting diet. The cause of her struggle? Robles, who is 5 feet, 10.5 inches tall and 275 pounds, doesn’t qualify as conventionally attractive enough to net sponsorships and endorsement deals.

Endorsements are largely how Olympians bring in cash for their sport — take star-swimmer Michael Phelps, for example, who signed a $1 million deal to be a spokesman for Mazda in China. Companies can also compensate athletes with free goods, such as nutritional products and supplements. Robles’ only product sponsorship thus far is with PowerBar. She told BuzzFeed: “You can get that sponsorship if you’re a super-built guy or a girl who looks good in a bikini. But not if you’re a girl who’s built like a guy,” she says.

Weightlifters often have a difficult time picking up endorsements — the sport just isn’t that well known or revered. Of those who are sponsored, men often have an easier time of fitting within a brand’s ideal. After all, it is slightly more acceptable for a man to be large in the name of lifting things, as strength fits right in with a normalized performance of masculinity. Women, however, aren’t expected to be physically strong in the way men are (a societal expectation that dismisses women’s bodies as it places constraints on mens’), and they’re definitely not encouraged to be big. Even women of smaller stature face difficulties finding sponsorship, but it can be especially difficult for women who’s bodies are read as fat, a body type that is total anathema to branding in a very weight-conscious America.

Robles’ body composition had always caused her emotional hardship. From a young age she was incredibly self-conscious about her body type, and her fears about herself would only be slightly allayed when she started sports and realized that her large frame would prove to be an advantage. “I still have bad thoughts about myself, but I’ve learned that you have to love yourself the way you are,” Robles says. “I may look like this, but I’m in the Olympics because of the way I am.”

Robles will be attending the London Olympics with her mother Joy. Neither of them will have to pay for travel, lodging, or food, as this comes standard with being an Olympian, and Joy recently won a grant from Proctor and Gamble for Olympic parents. “I really didn’t think I had a chance in hell of going,” says Joy. “We’re so used to not good stuff happening, so this is just kind of mind-boggling.” Due to her current financial constraints, she had only been able to see her daughter compete three times.

Female US weightlifters aren’t very optimistic about their chances in London. After all, women’s weightlifting has been an Olympic sport since 2000, yet only two American women have ever earned medals: Tara Nott, who won gold in the flyweight category, and Cheryl Haworth, who earned bronze in super heavyweight, Robles’ category. If she does win a medal, her chances of a financial sponsorship likely won’t increase. Cheryl Haworth, who won her medal at 17, ultimately didn’t see much of an increase in corporate interest in her brand, and she was forced to sell her house and move to the Olympic Training Center in Colorado Springs.

For Robles, competing at the Olympic level carries more than just a chance to win a medal, but also the promise of being a role model for plus-size women everywhere. She has branded herself as such: on her blog, Pretty Strong, she writes about weightlifting, the faulty assumptions of a culture that assumes that thin = healthy, and the importance of her mantra, “Beauty is Strength.”

“I’ve learned that if you love yourself now, you can do amazing things. If you don’t, you’re closing so many doors,” Robles says. “It’s not an easy thing to do. It takes work and it takes practice. Just like my sport.”

We wish her the best of luck! Bring home the gold, Sarah!

Edit: Some commenters have expressed interest in fundraising for Sarah. Here’s her IndieGoGo campaign!

(via Buzz Feed.)

TAGS: | | |

  • Anonymous

    What an incredible woman, with so many challenges. I wish her the best. Thanks for telling us about her.

  • ainok

    Psst! Word on the street is she’s 5 foot ten.

  • Anonymous

    Thanks, fixed!

  • Sarah

    Surely there’s something someone can do? Perhaps a Kickstarter campaign or merch from her blog? Is there a company our there who can see her as a departure from your average Olympian? (there’s an oxymoron.) This is the internet, we can make this happen!

  • Calista Johnson

    I agree we should start a Kickstarter!

  • Anonymous She has a paypal account up for donations, but it would be pretty neat if folks were interested in starting a Kickstarter for her. 

  • Ashley

    De-lurking to say there’s already an IndieGoGo fundraiser: It's linked at in the first entry of her blog too.

  • Anonymous

    Her friend has set up an IndieGoGo fundraiser:

    (I found it through her blog, so I’m confident it’s legit:

  • Her Majesty’s Wombat

    If Procter & Gamble already gave her mom a grant, Dove (which P&G owns) should sponsor Robles and put their money where their mouth is on that “Real Women” campaign they had going.

  • Anonymous

    Thanks, added to the post!

  • Anonymous

    Thanks, added the link to the post! 

  • JoAnna Luffman

    Agreed. This is a perfect example of body differences. Most of the dove “large” women are not exactly big, just more curvy. This woman is powerful and amazing.

  • Jill Peters


  • Anonymous

    If a bus monitor can make a half a million dollars off the Internet because a few middle school kids “did the dozens” on her, there should be enough left in the till for this woman.

  • Null

    I wonder if she could market herself to the LGBT community? I hear they’re more accepting…

  • Anonymous

     ”real Women” started me buying Dove products, but overall, it actually hurt their sales.  I mean, if someone’s telling you you’re beautiful, why would you need to buy beauty products.  So I don’t think that’s coming back.  Shame.

  • Rachael Swatez

    Awesome article! Love her attitude and totally get where she’s coming from. Rock on!

  • Anonymous

    Dove is a Unilever Brand

  • Gregory Swan

    Solve Media just sponsored her- thanks for writing this.