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The Internet Has Done It: We’ve Found the Dumbest Hunger Games Tie In

Highly Successful Marketing Strategies

I genuinely enjoy the sense of cognitive dissonance that most Hunger Games tie-ins elicit: the casting of the viewer and the advertiser as citizens of the hated, shallow Capitol reminds us that even as real viewers sympathetic to the fictional Katniss, we’re still deriving entertainment value from her on-screen suffering, much like the fictional citizens of the Capitol, and that’s an interesting little knot of art theory to untangle.

But even I’ve got to admit this particular tie-in makes no freakin’ sense.

(via io9.)

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