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The Internet Has Done It: We’ve Found the Dumbest Hunger Games Tie In


I genuinely enjoy the sense of cognitive dissonance that most Hunger Games tie-ins elicit: the casting of the viewer and the advertiser as citizens of the hated, shallow Capitol reminds us that even as real viewers sympathetic to the fictional Katniss, we’re still deriving entertainment value from her on-screen suffering, much like the fictional citizens of the Capitol, and that’s an interesting little knot of art theory to untangle.

But even I’ve got to admit this particular tie-in makes no freakin’ sense.

(via io9.)

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  • Anonymous

    I think there should be some sort of ad for most hilariously point-missing tie-ins for movies and TV shows.

  • Robert

    The cosmetic campaign with the first film managed to find the balance between advertising and loyalty to the source material. The board game, companion album, and that one photo/companion book that actually identified all the tributes made sense. New covers for the novels? Why not? Every other film adaptation does it.

    But a sandwich ad? Really? That’s where we’re going with a book about a dystopian future where 1/12 of the population (excluding the capital) gets extra food for the year if a child kills 23 other children? Wow. It’s not even a new Hunger Games product; they’re just licensing the footage for existing sandwiches. It’s a pure cash grab. Do you think they’ll regret the decision when the executives see Catching Fire or will it take the split Mockingjay films to catch onto how bad this idea was?

  • http://anna.balasi.com/ AnnaB

    How did they even manage to sell that to the studio execs? What was the hook? What was the pitch? “Subway is food, food alleviates hunger, Hunger Games needs food, and food equals Subway! Full circle!!!”

  • http://readingwatchinglookingandstuff.blogspot.com/ Janna

    Yeah, that’s the thing. The corporations that own this franchise are the Capitol. Panem et circenses.

  • Anonymous

    Don’t care. SUBWAY FINALLY ADDED SRIRACH SAUCE!!!!

  • DukeOFprunes

    With respect, this isn’t even worth mentioning, pointing out, or paying any attention to. It’s advertising, and it doesn’t mean anything: case in point, any hilarrible pretentious faux-art perfume ad.

    Unless TMSue is collecting some form of payment for publicising this advertisement on their site, just ignore and move on with something else.

  • Haleigh Yonish

    MAY THE SANDWICHES BE EVER IN YOUR F(L)AVOR

  • http://readingwatchinglookingandstuff.blogspot.com/ Janna

    Some of the sandwiches are poisoned, but we’re not telling which!

  • jdhovland

    Five, Five Panem Credits, Five Panem Credits Footlong.

  • http://tmirai.deviantart.com/ Talia

    My friend and I saw this last night while watching tv. I don’t have tv at home, so I always miss out on gems like this. I’d be curious to see how many more sandwiches Subway will actually sell for their Catching Fire promo versus how much they spent on such a ridiculous ad.

  • Miss Cephalopod

    I was honestly expecting them to go for a “hunger/hungry” pun. This wasn’t even trying.

  • kat

    I’ve been seeing ads for the sandwich for about a week now while commuting and it actually took seeing this ad to put two and two together. For longest time I’ve just been wondering why Subway jacked the Hunger Games font for their newest sandwich (mostly because my brain couldn’t really cope with the idea of a Hunger Games/Subway tie-in, I think)

  • Anonymous

    Oh how very dumb.

  • Jessica Fisher

    *GROANS*

  • Jessy Southard Strohmeyer

    Thank you! I’ve been lamenting this ever since I saw the first really confusing Subway Catching Fire commercial. I’m also disturbed about Covergirl’s Capitol makup collection. I thought the point of the hair/clothing/makeup of the Capitol was to show how absurd, shallow, and ridiculous they are. Why would I want to look like them?

  • Jennifer C.

    It makes a lot more sense if you know that Subway is partnering with the charity Feeding America with this Hunger Games tie-in. Still, you would think they’d say something about that in the commercial instead of leaving you feeling ridiculous. Hungergames dot com has a lot more information about the campaign.

  • Darth Amethystos

    Peeta Bread

  • Diedra Rater

    I seriously want to eat that sandwich.

  • http://thescienceofobsession.tumblr.com/ R.O.U.S.

    Oh no. NO NO NO.

    Just edges out the Denny’s/Hobbit tie-in for Biggest Eye Roll.

  • http://thescienceofobsession.tumblr.com/ R.O.U.S.

    I don’t mind the makeup tie-in… I think because it seems like it’s celebrating the cool job done by hair/makeup in production? They do look fantastic, even if it is fantastically ridiculous. This though… I don’t see a connection worth making.

  • The Striped Sweater

    Bread and circuses, man. Bread and circuses.

  • Mark Brown

    I’d be willing to bet that most studio execs never actually WATCH the films their studios make.

    They’re strictly “business” people.

  • Anonymous

    I’mma let you finish but Shire Sausage was one of the best sausages of all time.