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What's with the name?

Allow us to explain.

My Precious!

For the First Time Ever, “Tumblr” Is a More Popular Google Search Term Than “Blog”


It’s finally happened. Can the Tumblrpocalypse be far behind?

The change was made official with the release of Google’s 2012 search stats, but people have seen it coming for a while—XKCD first predicted last April that “Tumblr” would replace “blog” as a Google search term, and in November 2012 Tumblr became one of the ten most-visited sites in the world. Plus the traditional blog has been in decline for some time. All the way back in 2009—forever ago in Internet years—The Guardian‘s Charles Arthur predicted the downfall of the blog, saying “writing a blog post is a lot harder than posting a status update, putting a funny link on someone’s Wall, or tweeting.”

Or reblogging a gifset, as it happens.

I’m not convinced this means much of anything, other than “Tumblr is really, really popular,” which we knew already. Single-serving Tumblr blogs like Texts from Hillary and Feminist Ryan Gosling have gotten a ton of attention this year, and then there are all of the individual users (myself included) who while away their evenings scrolling their dash, chortling over memes, fanart, and Tumblr’s particular brand of random insanity.

The news has me wondering about Tumblr’s eventual decline, though. How will it happen? Will the site just peter out, Livejournal-style? Or is the fandom vs non-fandom schism going to come to head in a site-wide explosion of autoplay music embeds, porn, FUNNY THINGS BOLDED AND ITALICIZED FOR EMPHASIS, and an re-emergence of long-forgotten memes that will cause founder David Karp to take an axe to the servers in a fit of nightblogging-esque madness. The revolution is coming, and it will be accompanied by cries of Where’s the &*$!ing airport?!?!?!

That seems more Tumblr’s style to me.

(via: The Daily Dot)

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  • R.O.U.S.

    I predict Tumblr’s decline will be suspiciously linked to the majority of employers blocking it after realizing they can get approximately 4 more hours of work per day out of their employees if they do so… (as in, please god, no)

  • http://twitter.com/giualonso Giu Alonso

    PLEASE GOD NO.

  • Anonymous

    This data needs to be taken with a grain of salt. How many people out there go to Google and type “tumblr” instead of “tumblr.com” in their address bars? How many people have their address bars set to automatically search for anything entered that isn’t a URL? I’ve used CTRL+Enter for years to enter the www. and the .com around a URL in the address bar. Sometimes I miss the CTRL key or accidentally hit enter, triggering a Google search instead. More context is needed about how users are using Google to search for Tumblr before making any deductive leaps about what it means.

  • http://www.facebook.com/profile.php?id=100003037095323 Jerilyn Nighy

    Livejournal is all the better for no longer being crowded.

  • Lapin

    Sometimes I find myself typing .tumblr.com instead of just .com, and then I get all embarrassed and tell myself to stop spending so much time checking tumblr. I have yet to improve, I fear.

  • Anonymous

    /writing a blog post is a lot harder than posting a status update, putting a funny link on someone’s Wall, or tweeting.”/

    Why do people always assume that no one on tumblr writes blog style?
    I follow several blogs that do.
    That kind of attitude comes from never aparently having been to tumblr and a big helping of “it’s new, I don’t like it”.

  • Simon Chui

    Tumblrpocalypse? Maybe Facebook will buy Tumblr, and then they’ll decide that anything on Tumblr may be sold to anyone who’ll pay for it, without permission from or compensation to the content creators, because monetisation. Nah, what am I saying, how can anyone be that stupid?

  • http://twitter.com/blogfullofwords Megan

    I feel like tumblr’s frenetic “brand of random insanity” so effectively portrayed in this article is a different sort of beast than a slower-paced, more reliable blog-type site (like the Mary Sue). As someone who both attempts to write a geek news blog and has a tumblr for laughs, I see one as set up like an office and the other like a playground. Although maybe this article (and comments like chief beifong’s below) is a sign of that changing.

  • Anonymous

    It seems a bit odd to me to be contrasting ‘tumblr’ with ‘blogs’. Tumblr *is* a blog site, even if most people use it for reposting memes and image macros instead. The pages are supposed to be called ‘tumblelogs’ (not that I know anyone who uses that term).

  • http://www.facebook.com/halcyone Melynda Scarborough

    I’m waiting for the fandom/non-fandom civil war. The Whovians vs. the hipsters.

  • Anonymous
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