Tech Company’s #ItWasNeverADress Project Challenges Preconceptions About Women
Ok, but what color is the cape?
CANNOT UNSEE. pic.twitter.com/5MKLfnppRP
— Jamie Kruger (@thekroog) April 29, 2015
Gendered restrooms have a history as a breeding ground for transphobia and toxic gender norms, but tech company Axosoft‘s #ItWasNeverADress campaign is trying to turn the traditional triangular female symbol into a hero for noncompliant, pioneering women everywhere.
— Hayley Ringle (@PhxBizHayley) April 27, 2015
Axosoft’s project website explains,
It Was Never a Dress is an invitation to shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day. In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed. Through storytelling, community building, innovation and creative disruptions, It Was Never a Dress will foster necessary conversations, vital voices, and images from around the world that honor ALL women. When we see women differently… we see the world differently! Stay tuned and keep disrupting.
Axosoft also challenges society’s gendered expectations by funding coding events, even sponsoring Arizona’s inaugural Girls in Tech conference last week.
— Lawdan Shojaee (@lawdan) April 27, 2015
Droids, coding, and busting the patriarchy? What an awesome weekend!
Kudos to Axosoft for changing the way ladies are represented, and here’s hoping that challenging our society’s default symbol of femininity will prove beneficial for all women, especially those for whom a bathroom sign might usually mean hate and judgement ahead.
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