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What's with the name?

Allow us to explain.


The Walking Dead #100 Is The Best Selling Indie Comic So Far This Century

Robert Kirkman’s Image comic, The Walking Dead, is getting some very well-deserved attention these days. Of course there’s the hit AMC television show, the panel in Hall H at Comic-Con, not to mention the huge zombie apocalypse course they put together for fans but it’s the original comic making news today. Issue #100 has sold more than any other indie comic this century. So how many comics does it actually take to achieve that important title? Read on to find out! 

Drum roll please…..


That’s a lot of comics. But before we move on, let’s clarify a few things. Firstly, we’re living in the 21st century so this record means The Walking Dead #100 is the best-selling indie comic since 2001. It actually stretches a bit before that as far as records go but there you have it. Secondly, these numbers are based on initial orders and their subsequent sell out on July 11. But the way things are going, I wouldn’t be surprised to see a second printing giving it even bigger numbers. The Walking Dead #100 also had 13 variant covers, which certainly helps sales where collectors are concerned.

“This is a remarkable achievement,” said Image Comics Publisher Eric Stephenson in a press release. “It’s extremely uncommon, if not flat-out rare, for a comic book to see a sustained increase in sales following its first issue, but The Walking Dead steadily climbed up and up since its launch in 2003, and we couldn’t be more proud of Robert, Charlie and the whole Walking Dead team.”

The last indie comic to have a number like this was back in 1997 with Image Comics/Top Cow’s The Darkness #11 (15 variants) with 357,000. As far as comics in general, it’s Amazing Spider-Man #583 (the one with President Obama on the cover) that holds the #1 spot with 530,500 in overall sales according to Comichron. Also of note, the press release said “initial orders” so The Walking Dead numbers don’t seem to include digital copies.

The Walking Dead continues to greatly exceed all my expectations in all forms,” said Kirkman. “I am especially excited for what this means for comics as an industry, that this is an independent comic hitting that number…The future of comics couldn’t be brighter as more and more readers are embracing new ideas in a big way.”

If only all comics sold this well all the time…

(via The Beat)

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  • Anonymous

    This seems to be an issue just purely for the speculators, what with the 13 variants, most of much not having much to do with the actual contents.

    This issue was such a bait-and-switch. After all the promise of big changes coming in issue 100 what exactly did we get? A character death to reaffirm the “everyone dies” message of the book, just 2 issues after another character death that did the exact same thing. And the main villain of this arc is such a joke, it’s impossible to take it seriously.

  • Anonymous

    I found it ridiculously ominous, the whole creepy build up to it was just that…..creepy. I don’t think I can ever say “eeeny, meeny, miny, moe…” ever again without thinking about the innocence being ripped out of me. And this guy Negan, is far more fucked up than anyone we’ve ever met by just comparing introductions. I don’t know man, if you read A Larger World up until 100 and see it trailing along and this happens I’d be pretty fucking surprised. 

  • Anonymous

    I felt like the way Negan went about picking his victim was such a horrible way to tell the story, and his dialogue was like someone watched one too many Tarantino films and thought that that’s how a villain *should* talk.

    Up until this point I thought Rick was going to bite it. By all means he should have, he’s the only source of power that the cast has and eliminating him would completely change the status quo, which is pretty much what we were promised.

    While the death we got in this issue was certainly brutal, Abraham’s death in the previous issues was way better and more touching. For all the extra pages and higher price tag we got in this issue, it only added up to extra pages of snuff porn with no real change to anything we knew going into the issue.

  • Anonymous

    Yea Negan is different, he’s an obvious gangster considering his use of weapon similar to Al Capone and the fact that he talks like one as you pointed out is correct. It’s corny dialogue but it is rare to find in TWD but to each’s own. I think the feeling of complete helplessness for Rick was bang on, which we haven’t felt since Tyreese’s death and even then it wasn’t projected as well as issue 100. 

  • Anonymous

    Couple of corrections need to be made here i think. For starters The Walking Dead is not an indi comic: An indi comic is any comic made indipendently of a larger company, as this book is produced for Image its by definition, not indi.

    Secondly i’d like to correct the idea that The Walking Dead has had a sustained increase in sales every month. Yes the trend has always been positive, but individual data points on a monthly basis have not themselves always been positive, with some months dropping below the previous months.

    An frankly, i wouldn’t be so proud of my self if i were you Image, while those sales numbers sound impressive, its completely based around the new speculators market. In fact i’m willing to be that by the time issues 101 comes out your sales figures will be back down to around 50,000… Kind of like how your Darkness The Darkness #11 sold 357,000 & then never broke the 100,000 mark again.

  • Jill Pantozzi

    Indie comics are made from indie companies, which Image is. They are not owned by a larger corporation. Robert Kirkman owns the rights to TWD. It’s an indie comic.

  • Anonymous

    Image is not an indi company, becuase indi company is an oxymoronical statment, kind of like sensible republican, or rush hour traffic, or skeptical scientologist, or cold fire, or hot ice.

    You honestly can’t call a company large enough to print & ship through diamond distribution, “indipendent.”

    As for owning the rights to TWD, so what? There were coutless writers back in the hey day of marvel who owned the rights to the characters they made there too. By your definition Marvel is now an indi producer.

    An if you don’t believe me, just google “Celestial Madonna” & see how many comic companies that character existed in before going full circle & ending up back at marvel.

    Indi is not a genre, in fact there was a great article that defined what indi was and was not in terms of comics.

    Indi is not a synonym for alternative to super heroes.

  • Jill Pantozzi

    I didn’t say indie was a genre, nor did I say it was a synonym for non-superhero work. But I’ll stop here because I didn’t realize I was trying to have a logical conversation with someone who didn’t want to have one back. Or spell independent correctly. Thanks for commenting.

  • Anonymous

    Yeah I remember how Marvel had to sue Jack Kirby to get the rights to all his characters back. You’re obviously an expert. Jill should quit her job and let you do it

  • Keith Callbeck

    You honestly can’t call a company large enough to print & ship through diamond distribution, “indipendent.” <<
    Cerebus shipped through Diamond. As did Strangers in Paradise. Couldn't be more indie. Comix Tribe will do so in August. Super Indie.
    Kirkman holds creative control, does not get paid any advances and takes all financial risk save the physical distribution. Independent. Image is a publishing house, is not publicly traded and owns nothing. The definition of Indie linked above rules out Image books based on "they sell too many comics" and nothing more.

  • Mo Kristiansen

    It’s not just sales. Simply through being published by Image creates a certain brand awareness due to the name recognition of the publisher. Being an Image books means retailers are more likely to view and consider purchasing your product because you have that name on it. Same with consumers.

    Promotion as well for an Image book is substantially larger, even if just viewed from advertising within their own publications or social media where, because they aren’t an Indi, they have a much larger presence.

    Creators wouldn’t be so excited and hopeful to be published by Image if not for the fact that being published by them no longer means your small press, even if it doesn’t mean your truly mainstream. If you can’t see the difference between an Image book and true Indi like The Mighty Titan, which deserves your support ( then I’m not sure what your looking at.

  • Anonymous


    Dude, even right now Bendis has complete ownership of Powers, under the icon imprint of Marvel… This does not make Marvel an indi comic company though, does it. Creative ownership is not a criteria for “indi” producers.

  • Anonymous

    Sure but cerberus is not produced by a company, which was kind of a major point (which is why i specifically wrote it down for people to read), as was starngers in paradise. They were literally self published. Image however is not indi, since its a large company, that its self is not independent of Diamond Distribution. If a company is so large that it can put out not “a” monthly book, but multiple monthly books, it cannot be consiodered to be independent.

    As for creative control, thats never been as aspect of what makes a company indi. All the writers who write under Marvels icon brand have creative control & ownership of there materials… If your theory held true, then marvel is also an “indi” company.

    See, this argument is not new, its exactly what movie studios did back in the day, when it became obvious that actual independent movies were making money… They created smaller studios within there studio to capatlise, rending the idea of independent films they were making moot.

  • Anonymous

    Its not unusual for an indi developer to just beome a developer. Heck it happened in the past with indi movie producers becoming studio’s in there own right, its bound to happen to comic studios.

  • Anonymous

    Forget the past, look at the icon imprint… Creator owned imprint for Marvel. If indi is based on creator ownership & control then marvel is an indi comic company. :)