If you thought mannequins watching you while you shop was a creepy thought, what about your DVR watching you on the couch? This is the future Verizon has in store for targeted marketing.
The technology produces targeted advertisements based on what you’re doing at that particular moment. Upon hearing of this tech, my first thought was, “So, if you’re having sex, do you get a condom commercial?” The answer? Basically, yeah. Here are a few things the patent application lists as “ambient actions” the box would recognize:
- eating, exercising, laughing, reading, sleeping, talking, singing, humming, cleaning, and playing a musical instrument.
- an interaction between the user and another user.
- interaction between the user and the another user comprises at least one of cuddling, fighting, participating in a game or sporting event, and talking.
- interaction by the user with a separate mobile device.
It states the technology will utilize “gesture recognition technology, a profile recognition technology, a facial recognition technology, and a voice recognition technology.” A user profile will also play a role in the targeted ads but delving deeper, it also says it will select “advertisement based on the determined mood of the user.” So like, if you’re crying, you get a tissue commercial or maybe antidepressants? Weird. It will also take your physical attributes into account which, on top of everything else, will likely lead to a lot of problems (“Did my TV just call me fat?”)
“Verizon is far from the first company to think of this unassailably creepy use for a set-top box,” writes Ars Technica. “Comcast patented similar monitoring technology in 2008 for recommending content based on people it recognizes in the room; Google proposed yet another patent for Google TV that would use audio and video recorders to figure out how many people in a room are watching the current broadcast.”
I think it goes without saying that technology like this would have to be opted into by the consumer. There are already televisions out there that will turns itself off if you aren’t looking at it and that freaks me out enough. Is this something you’d be interested in or does it cross a line?