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The Veronica Mars Movie is Now a Kickstarter. For Real

Alright. I’m going to be honest with you. I don’t know jack about Veronica Mars.

So normally, I would not be writing this post. But the only editor on the site who is familiar with the cult hit show about a teenage detective uncovering corruption and murder in her home town in a subversion and homage to the noir genre has Wednesdays off. And right now she’s threatening to hold her breath until I publish a post telling you all that the folks behind Veronica Mars, including a large portion of the main cast and the series creator, have started a Kickstarter to get the movie made. And that if they can raise $2 million, Warner Bros. has agreed to market and distribute the movie that they’ll film this summer.

Here’s the video for the project:

Consider this to be the paragraph in which I would gasp excitedly about the potential for this project… had I seen one single episode of Veronica Mars. Sorry! Please do your best to imagine that I did.

But this probably isn’t just exciting for fans of the show, who’ve been waiting on a Veronica Mars movie ever since it was cancelled in 2007. Kickstarter is probably also over the moon, with the biggest film project they’ve ever hosted. This is a year where a Kickstarted movie won a Documentary Oscar, could it also be a year where a Kickstarted flick gets marketed, distributed, and makes bank for a major Hollywood studio. That said, the one thing I haven’t seen explained so far in the body of their Kickstarter (which contains awards ranging from t-shirts to a cameo to $400 for a member of the cast to follow you on Twitter for a year) is where the actual proceeds from the movie will go. If they go, as is usual, to Warner Bros., that’s a pretty sweet deal for the company. “You prove to us that there are $2 million worth of people who want to pay money for this movie, get their money, and then let us charge them more? Yeah, yeah, we’ll take that.”

On the other hand, most of the backer levels include a digital copy of the movie, so it remains to be seen who, exactly, will be shelling out big at the box office for this, if all the die-hard fans already own the movie. At this point I’d like to see it succeed just to see what happens. So far as I know, this is the first Kickstarter project to get an indepth feature in Entertainment Weekly before it was even announced. So go, Veronica Mars fans! Make a weird internet thing happen if that’s what you want to do! I’ll sit over here and watch.

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  • jamie


  • Adam R. Charpentier


  • Adam R. Charpentier

    Yeesh, Logan got older.


  • John Wao

    You need to watch this show. Next to Buffy, Veronica Mars may be the best female character to come out of TV in recent memory.

    Veronica Mars was an exceptionally intelligent high school student who was the daughter of a private detective. She used her intelligence and the sleuthing skills she learned from her father to solve crimes for her fellow students. The first two years usually featured an over arching mystery that was usually solved by season’s end. In the third season they changed their formula a bit and fans were not happy about it.

    The show was excellent. I never saw the first two seasons when they aired unfortunately, but I kept reading so many good things about it that I finally started watching it and I’m glad I did. Unfortunately it was cancelled after the third season because of ratings. Luckily the show is on dvd so I just bought it.

    I don’t know how to feel about a movie. I don’t know if they can recapture the magic.

  • Anonymous

    Based on the pitch video, they can recapture at least some.

  • Anonymous

    I love that in about 4 hours, they’ve already made more than a quarter of their necessary money.

  • Alyssa Favreau

    They won’t ship outside of the US! Don’t they want my money?!

  • Massimiliano Sacco

    You can’t be serious.. YOU MUST WATCH IT CAUSE IT’S AMAZINGADYAGUSH… sorry, it’s just my favorite show.
    Btw I’m so happy and I wanna give $ 20000000 to Rob but I’m poor…………
    Now I’m going to cry with all my heart hoping that a young handsome rich guy marry me, ‘night.

  • Jack Greenall

    Just watched this tick over the $1 million mark about 5 minutes ago. Halfway there! (30 days to go)

  • Anonymous

    You’re damn right you needed to post this.

  • mb presents


    they’ve already reached 1.5 mill dollars in less than a day!!

    NEXT FIREFLY :))))

  • Anonymous

    I know, right?! He has a moustache! Logan can’t have a moustache! How dare he!

  • Anonymous

    Wow, this has got to be some kind of record! Less than 24 hours, and the movie is funded! OVER TWO MILLION MADE IN LESS THAN A DAY! That’s brilliant.

    And to reiterate another fan’s comment – ahem, Firefly?

  • Melodia E. McIntyre

    Wish they would ship to Canada. Then I’d donate more.

  • Melodia E. McIntyre

    and Dick Casablancas got totally hot lol

  • Julie Kessler

    Guys, they reached the 2mil mark! Woot woot!!!!

  • Fraydie

    it is appalling that only one Mary Sue staff member has watched Veronica Mars, for a website with the tagline: a girl’s guide to geek culture, it is a crime. (Get it, that was a pun because its a film noir crime drama, in high school.) Veronica Mars is one of the best female characters in the last decade of television. Seriously all the Mary Sue staff should watch and give regular updates

  • Adam R. Charpentier

    UGGGNNNNNNEEENNNNN!!! I need to sit down and breathe into a bag. Don’t say things like that unless you’re promising.

  • Jill Pantozzi

    I’m doing my best to convert them.

  • Rebecca Pahle

    You’re doing a good job!

  • Anonymous

    The smoldering! OH GOD THE SMOLDERING!!!!
    Must. Donate. All .My. Money!

    Marsmallow and proud!