The Hobbit: An Unexpected Journey is already doing pretty well for itself at the box office. Last Wednesday, the first day tickets went on sale, the film grabbed a third of all Fandango ticket sales, handily beating Skyfall (out today) and previous number one Breaking Dawn – Part 2 (out next week).
You can make the point that there’s not too much competition on a Wednesday, and also that of course The Hobbit will grab the #1 spot on the first day tickets for it are on sale. You’d be right. But it’s still in the #3 spot today, despite the fact that it’s not coming out for over a month. And anyway, you’re missing the point. The Hobbit is a force to be reckoned with. Respect The Hobbit!