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The Heat Gets an Explosive Mondo Poster


Melissa McCarthy and Sandra Bullock‘s The Heat has had many posters, some better than others, that have tried to show us how badass the two will be when the movie hits theaters June 28th.  Mondo got the design just right, though, with their 80′s style poster for the buddy cop film, which gives us a flying cat, a good amount of fire, and Bullock and McCarthy at their coolest, rising out of the flames. These posters will be given out at 10 pm showtimes on the 27th at Alamo Drafthouse Thearters around the U.S.

(via Entertainment Weekly)

Previously in The Heat

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  • Crystal Lynn

    This poster is loads better than that awful photoshopped job.

  • Dan Griffin

    That poster looks like Hobo with a Shotgun. Which is sad, because this movie won’t be half as good.

  • Important Film Maker

    Awesome, hit that 80s sweet spot.

  • Gemmabeta

    Are these movie poster artists always incapable of putting the correct name above the correct actor’s head?

  • Travis

    I’m glad I’m not the only one who gets really annoyed with that.

  • Anonymous

    They put the names in alphabetical order, guys. At least, the ones I’ve seen.

  • Travis

    http://www.impawards.com/2013/posters/pain_and_gain_ver2_xlg.jpg

    I googled “Movie Posters” and this is the very first one I clicked on.

  • http://wrongsirwrong.blogspot.com/ Magic Xylophone

    Man, even after seeing the lukewarm trailer, I’m tempted to watch the movie now. Just goes to show what a good poster can do.

  • Anonymous

    Ok, I was wrong. So I got curious as to why this happens, and I used google as well to try and solve this issue. I found a forum where they guess around what it’s based on and for the most part they were right; Billing.
    http://en.wikipedia.org/wiki/Billing_(filmmaking)
    Actors’ managers make sure to include the position of their client’s name in the contract. The creative department has their own problems, being that they make a TON of posters, only to have nearly all of them declined. If you ever wondered why they all look the same too, here’s your answer: http://blog.alexlikesdesign.com/post/18610766597/on-movie-posters-movie-posters-catch-a-lot-of

    TL;DR So yes, the artists are sometimes incapable of putting the correct name above the correct actor’s head, but they do not go out of their way to do so. It depends on billing, matching tried and true templates, and what stock is available.