I've personally spent a good amount of time playing Google's augmented reality game Ingress. One thing I really like about it is that the virtual portals in the game are based around real world public art rather than commercial locations, but I'm no dummy. I know cash rules everything around me. It was only a matter of time before the game started integrating visits to stores, and it seems that time is now. Ingress has paired up with Duane Reade and is offering players in-game rewards for in-store visits.
The wonderful world of carsharing doesn't often experience a whole lot of what one might describe as "big news," but this today's one of those days where something actually appears to be afoot. Avis, the car rental company, is set to acquire Zipcar, the carsharing company, for $12.25 per share in cash. As in, around $500 million. Not everything's been sunshine and rainbows for Zipcar, and their stock has dropped significantly since their IPO. Even so, some shareholders don't appear to be too happy about the acquisition.
Zipcar Inc. is looking to go public: According to the Wall Street Journal, they filed for an initial public offering today. If you're not familiar with the company, it allows customers to rent cars by the hour at fairly low rates: If you've ever lived in a city where parking costs as much as a saner city's rent, you can appreciate that option, and may already have employed their services. Moreover, in an era concerned with sustainability, Zipcar's strategy is seen as a promising way to cut down carbon emissions. But as great a deal as Zipcar may be for impoverished college students, it's not in the black just yet.