Omnipresent brick-and-mortar retail chain Walmart
has just launched a video streaming
service on its website. The service is powered by Vudu
, a digital video company that Walmart acquired over a year ago. Unlike Netflix
, Vudu is not a subscription service and instead charges users for individual streaming rentals or purchases. Prices range from $1-$5.99 for rentals, with purchases starting at $4.99.
Though Vudu has been around for a while, its launch directly on Walmart's website opens a new chapter for the service. It is also the surest signal that Walmart, a juggernaut DVD retailer, wants a piece of the streaming video pie. It's possible that the company might not see optical media like DVDs and Blu-rays as the sure bet they once were, and is seeking to diversify its stock.