In a bid to move away from user-uploaded content, YouTube
is announcing over 100 new channels
with some fronted by big names in entertainment. The channels will feature original content for YouTube, and will be fully controlled by the channel's creators who can potentially bring in some advertising dollars via their channels. According to Business Insider, YouTube apparently shelled out huge advances, some up to $100 million, to get the content.
The move is an interesting one for YouTube which has, since its launch, focused primarily on acting as a service for people to host and share videos. Though YouTube, with some help from its owners at Google
, has made moves to introduce advertising and even feature-length films to the site's repertoire of videos, this seems like a much larger effort.
New channels will begin coming online next month and continue over the next year. How this will play out for the
video service, and whether or not YouTube can really hold its own with these new channels is yet to be seen. Read a full list of the new channels, after the break.